Google+ Consumer Psyche: Dabur's An Immune India mission

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Monday, October 28, 2013

Dabur's An Immune India mission

There is disease everywhere and in everything. Or some how that is what we are made to believe. This is not just from what we find on doing some research but this scaring info is shared to us on all fronts. Face it you see it everywhere. In news, on tv and in ads and everywhere else. Starting from toothpaste, to soap to skin cream to paints. Everywhere there is disease and you have to guard yourself to be safe. Guard yourself, your family and children from everything possible. Are we paranoid?

While a lot of brands are supporting complete(with a star mark) protection there are very few which will actually help build your immunity. India being a traditionally blessed country with a variety of herbs and natural ingredients, we are also very knowledgeable in terms of traditional medicine. Ayurveda is a well known system of alternative medicine. While other types of medicine are invasive, Ayurveda helps the body gain strength naturally and fight out the disease causing germs and cleanses the human body. 


Building an immune body is important to stay healthy. Some of the well known ingredients to enhance immunity are as follows:
  1. Ashwagandha - It has antistress, anti oxidant and immunomodulatory properties
  2. Guduchi - It has antioxidant and immunomodulatory properties and helps to provide strength. It acts as rejuvenator too.
  3. Satavari - It helps to promotes general health. It helps improve memory and is found to be beneficial for eyes.
  4. Bala - It has anti oxidant properties and acts as a strength promoter
  5. Vidarikand - Acts as a rejuvenator.
One of the few products that focuses on building immunity and actually claims three times more immunity is Dabur Chyawanprash. Simply put, immunity is the body’s most reliable defense against diseases and it can be made stronger. It's anti-oxidant properties and helps to strengthen your body's internal defence mechanism - the immune system - thereby protecting you from day to day infections such as cough, cold etc.



What do I think about the product?
  • Safe as it only uses over 40 natural ingredients
  • Sugar free option called Chyawanprakash makes it elderly-friendly
  • Multiple flavours makes it kid-friendly (Mixed fruit, Orange and Mango)
  • By addressing the question of immunity it is in the right attitude
  • Easy availability with access to over 15 lakh outlets
  • Improves memory
  • Prevents general weakness
  • Good for all seasons
Focus on healthy options for yourself and your kids and let us strive to build an immune India and make us a healthy nation. For more details look at Dabur's link here.


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