Google+ Consumer Psyche

Monday, August 18, 2014

Honda's new ad analyzed

How do you touch someone in such a way that they don't forget you?
It is tough. Isn't it?
How difficult is it for a brand to make you feel special? It is even more challenging and it is rare that a brand could achieve this is commendable.

Honda touched me with their special ad. Since they have moved out separate ways with Hero and wanted to build a brand on their own and yet connect with their customers and build the bridge. I am glad they did this as I own a Hero Honda bike, my first one, and I have a deep bonding with the bike. I loved the ad and consider this is one of the best ads this year.

The music is amazing, they could bring in all religions, cultures and give minimum space to the star and is really fun to watch. Wonderful it turned out to be. Here it is for you to see.


Monday Blues: Robocop

I met a cop the other day and he charged me a fine for traffic violation. I was in my car asking him for directions when he pretended he couldn't hear me, so I had to get down and ask him for direction and he fined me for no parking! The logic is he couldn't fine me when I was sitting in my car hence the step to lure me out. I was shocked but could understand the pressures of sales and target in every job but this was over the limit. As per rule he booked me for a fine. Stick to the rulebook my friend.

Do you stick to the rule book too? Do you follow orders like a parrot and not think of what that action would do to your brand, the name you are representing? Think and yes use your brain. This monday, skip operating like a robot and use your brain.

One small action, small step, word you say might change my perception of your brand and leave an impression that would be hurtful to your brand and it would take double the effort to make me even like you again. 

Sunday, August 17, 2014

Stay messy stay creative

Psychologists are exploring the relation between being messy and being creative.

Read this article.

All our lives, we’ve been told to “be organized.” Organization has always been pegged as a direct key to success.
Whether at home, school or in your bunk at camp, organization is something that has been instilled in everyone pretty much from birth. On the other hand, being messy has been equally condemned and made to be a quick path to failure. And, honestly, no rebuttal could say otherwise.
I mean, what good can come from being disorganized, right? Perhaps more than you might think. More recent studies, conducted by the University of Minnesota last year, provide us with a new side of the debate. The pro-messy one.
There has always been this sort of “urban legend” that has floated around modern society deeming people with messy desks as having a high affinity for creative reasoning.
Frankly, I initially thought that people with “messy desks” had to be creative, out of necessity, to survive outside the boundaries of organization.
Last week’s take home test, still undone, in one corner. A page from last month’s Playboy ripped out and crumpled next to the bottle of cocoa butter in the other. Empty Arizona cans distributed across the surface, like a battlefield.
Your desk is a mess. Then again, it’s your mess, and thus, it feels very in-control. When you habitually fail to put things in their designated place, you’re bound to get creative figuring out ways to make everything, I don’t know, fit. And fit comfortably.
While it might look completely random to strangers, a lot of times, a person’s mess is very methodical – with respect to himself.
Psychological scientist Kathleen Vohs, from the University of Minnesota, who set out to debunk this urban legend, didn’t confine her study to solely the desk. No, Vohs, clearly a creative mind, chose to think outside the desk. She just sounds messy. The creative kind of messy.
Using a paradigm consisting of one messy room and one tidy room, and a series of trials, Vohs concluded that messy rooms provoke more creative thinking – and provided scientific evidence!
The next question is, what exactly constitutes “creative thinking,” and how will your pig sty of a room help?
Creative thinking, in its purest form, is thinking outside the lines of “conventional” reasoning. When considering this, it should be no huge shock that messy rooms containing possessions misplaced from their “conventional” locations would promote creativity.
I suppose if you prefer to “lay,” and I use that term very loosely, your clean clothes on the floor of your bedroom, when the empty dresser is only a few feet away – you’re certainly thinking outside the lines of conventional reasoning. And that same concept could be applied to more abstract conception.
Consider this from Albert Einstein, “If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk?”
Obviously, Einstein’s desk looked like a spiteful ex-girlfriend had a mission to destroy his workspace, and executed it rather successfully. Yet, there’s no denying Einstein’s creativity.
Einstein wasn’t alone. Mark Twain, too, had a cluttered desk. Perhaps even more cluttered than that of Albert Einstein. Mark Twain was one of the most imaginative minds of his generation.
If the likes of Einstein and Mark Twain don’t catch the attention of Generation-Y, I give you Steve Jobs. No wonder he invented iBooks, it’s clear he had trouble maintaining his real life ones. His desk, and office alike, were f*cking disasters. I suppose this just added to his brilliance.
So what does this mean to you? Trash your desks, trash your rooms and hope for a touch of genius? Not exactly. The relationship between messiness and creativity is by no means causal. Being messy won’t find you waking up one morning more creative.
The two are, however, correlated. If you are “messy by nature,” perhaps finding a healthy medium between your usual mess and that urgency to clean, is optimal. By curbing your sloppy desk, room or tendencies, – keep in mind – you might also be curbing your overall creative tendencies.
Ultimately, the only way for you gauge the effectiveness of your mess-induced creativity is to go out and experiment for yourself. So, go ahead, make it rain with all your important files and paperwork, toss your clean clothes across the room, have a blast. See what you come up with, after.
PSA: If you have a roommate, tell him not to send me any hate mail if your dorm room turns into a zoo while you experiment with this. I am not liable for any of the future messes my readers may create.

Monday, August 4, 2014

Monday Blues: Avoid regrets

One of the things I encourage you to do today is to avoid regrets. Either you do it or not, don't ever regret. Or don't hold back anything so you will regret later. Sometimes you should take a leap of faith and go ahead with what you want to do.

Every experience shows some lessons and it is better to let go of those negative emotions like fear, shame or jealousy that has little or no redeeming value. Move on and avoid regrets. Have a great day.

Friday, August 1, 2014

Open doors

This month, open doors, open opportunities, give chances, make choices, help other improve. Be a change agent, a positive one.

Saturday, July 26, 2014

Bring home a Deepam, shine bright like a diamond

When you love someone more than anything else in this world, how do you express it?  Is there a description or a sonnet that can convey your feelings with authentic delicacy, passion and ease that they would just understand what you want to say? 

Swarovski collection in Kanjeevaram silk
Well few people can. What would you gift to the most beautiful person in your world? When you are in search of beautiful gift for your beloved for a special occasion, you might as well choose something that compliments not just their tradition but also accentuates their individuality. If you are still searching for such a matchless gift, head to Deepam Silks and check out their Swarovski collection!

Get dressed for any occasion @ Deepam Silks Crystal Silk wonder
Inspired by centuries old traditions of Kanjeevaram silk sarees that mark the auspicious occasions like no other, invigorated by glittering stars in the night sky and the varied colors that leave you enchanted, Deepam Silk's Swarovski collection is ready to usher in beautiful blessings of the season.

As we were witnessing the unfolding of original silk wonders that come out of the handcrafted Kanjeevaram master weavers, lights danced off to the silent yet rhythmic chants of the star studded signature motifs, reliefs, corals and gopurams. I was simply bowled over as the finest silk sarees spread majestically before us and later adorned a beautiful lady who walked with poise and attitude in various colors that secretly whispered silent stories of love, joy, patience, commitment and promise that were personified in the yards of pure silk. What were crystals doing romancing with silk? Well the world's leader in cut crystals decided to go in tandem and learn to collaborate with some of the best weavers the world has ever seen and bring out the most gorgeous Swarovski collection of Kanjeevaram Sarees for Deepam Silks.

Tradition and style @ Deepam Silks Swarovski collection of Kanjeevaram sarees

The beautiful borders stand out and you know it is a Deepam even when you are in a crowd, said Pramila C, who was our host for the evening. "People call us and book appointments, give us color combinations and prebook some of our collections even before they book tickets to India!" "A Deepam Kanjeevaram silk saree is a must in every function. The occasion is incomplete without a Deepam Saree and it is this traditional love and sentimental value of our customers that motivates us and encourages us to come out with more designs and style without diluting the traditional values."
Pramila C, Deepam with Madhu
What is in vogue now? Well bright colors and bridal colors are back. Especially fuschia, yellows, blues and oranges are a must for this season. The well-crafted minute designs in the pallus are accentuated when the saree folds or moves but because you got the crystals embedded in them you now have small little sparkles that steal a look here and play a hide-n-seek there drawing your attention to the otherwise missed crafty work. 

Elegance and tradition packed in one @ Deepam Silks Swarovski collection

So what can you expect from this collection? Classy Kanjeevaram silk sarees that let you wear Indian heritage and culture while elegantly allowing the light to play with the naughty Swarovski crystals that keeps you graceful yet exuberant. Will you be so immersed in the intricacies of the saree design or would you be wondering how the numerous stars of the night sky have some to adorn your loved one’s feet? The answer is none. You would be overawed by the joyous reaction and the simple serene beauty of your beloved’s smile that would be brighter than all the small clean cut Swarovski crystals in her dress. 
The finest silk  @ Deepam Silks
What are you waiting for? Bring home a Deepam and shine bright like a diamond!

Contact: Deepam Silk Retail Pvt. Ltd., 404 Barton Center MG Road Bangalore – 560001, 9845108374 | | Deepam's facebook page

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Wednesday, July 23, 2014

Consumers... Behave!

You might say the service is bad, or the waiter should be more responsive or they should anticipate. I only agree on the word - anticipate. This is a beautiful contrast int he last 10 years that we didn't see seeping through. Wonderful read and some of us might be more considerate with what we do and how we behave as a customer in the shop. This is taken from The Meta Picture.

Monday, July 21, 2014

Monday Blues: Be Original

"Since God made us to be originals, why stoop to be a copy?" 
Reverend, Billy Graham

Sunday, July 20, 2014

Wednesday, July 16, 2014

Homeless fonts and creativity

Sometimes creativity and fresh ideas are right near you but we choose to ignore them.

Homeless fonts chose to #openup and listen!

Tuesday, July 15, 2014

Mövenpick and the art of Swiss Ice cream

What happens when there is a passion for gastronomy and you have the resources to access the best of nature? Now add in the legendary Swiss perfection and you have one of the best food brands in the world. And when you know that their ice cream is one of the finest in the world, you don't mind traveling 10 kilometers for over 3 hours in jam packed Bangalore traffic on a rainy day, especially when it was one of the highest rains of the year. 

We were invited by Blogger's Club for an exclusive preview tasting of M
övenpick ice creams at their flagship store at Lavelle Road, Bangalore and it was truly a delight.

övenpick's products are made from all natural ingredients without artificial additives, flavorings or colors! With this all natural policy they have developed several innovations over the years, ever since they started in 1948 by Ueli Prager, with a philosophy that - “doing simple things in an extraordinary way”. 

The Movenpick ice cream boutique is the only third outlet in India (with 300 outlets across the world) and is targeted at the affluent consumer base and the ‘newly conscious of natural products’ young adults. Dennis Koorey (Country Business Manager) flew in from Australia to oversee the launch and was also our guide for the day as we explored the various flavours they had to share!

Fresh baked hot Belgian waffles served with Movenpick Swiss Chocolate Ice Cream and Stracciatella ice cream

The colors are slightly different from what you see outside, Dennis explained, as we use only natural fruits from each country and then ship them to Switzerland where the ice cream is made in the central factory and then the finished product is shipped back to the market. So you can be sure about the quality, taste and the texture of all the ice creams to be the same

Spiced Viennese Coffee with a strong hint of cinnamon

All Mövenpick recipes are only made out of carefully selected natural ingredients that are processed in a clearly defined manner. Exclusive food treatment procedures have been developed with all their suppliers to ensure that there is no chemical additive in the ingredients. Only natural starches are used as thickeners in fruit preparations and lemon juice replaces citric acid. 100% fruit and vegetable concentrates and/or extracts are used for colour which retains their natural colour. 

Peach Melba with Vanilla ice cream, poached peaches drizzled with raspberry sauce garnished with whipped cream, ripe peaches

Swiss Chocolate Obsession with a Stracciatella ice cream. Watch out for their chocolate sauce and shavings.

Raspberry Sparkling Sorbet

What you should not miss is their Swiss chocolate ice cream. This is their best selling of all flavours across the world! It is like a perfectly layered ice cream with sheets of fine Swiss chocolate in between sponges of soft ice cream that keep bursting in to your palette as you bite in to it. The coned caramel delight version won my heart too. 

Tiger and Dennis Koorey

You must visit them at 4/1-1 Lavelle Road, Lavelle Heights, Near Vittal Mallya Road, Bangalore, India 560001 or call  080-41679720 

For more pictures, visit our facebook page.

Tiger's ratings:
Ambiance: 4/5
Product spread: 4/5
Value for money: 4/5
Taste: 4.5/5

Monday, July 14, 2014

What does your closet tell about you?

You don't keep items or create clutter. 
You keep memories. 
But shouldn't some of them be let gone? 
What is the psychology behind keeping things? Is it just a part of out psyche which goes back to our gathering days (in the scientific evolution theory way)? 

Or it is that we know that something might come up? Did you try giving away somethings and see how it works? Is it true that it liberates and changes your attitude towards life? 

 I am really excited in this field and am checking some publications and see what I found out in Wall Street Journal's website. What does your closet tell about you?

Saturday, July 12, 2014

Why you should watch KBC 2014

It is important to know that there is a man called Amitabh Bachchan in India. Note my words - Amitabh Bachchan and India! Amitabh is not a person but a legend and is well known for his gift of acting and more than that his phoenix like rise from the oblivion is well known.

What I am particularly interested and fascinated it his ability to touch the chord of a billion strong population with his charisma, literary ability, diction and his baritone voice. So when you are planning to skip his KBC 2014 version, I would suggest you wait and watch it for you are going to encounter some amazing snippets to his life and how he manages to sway the audience and play with your senses, emotions and the play is just an excuse for him to come to your home. With a promise of a celebration of cultures, unity, amicability and charm, this season is a must watch.

Monday, July 7, 2014

Unforgettable Sunday brunch @ Yauatcha

When you are headed to have lunch at a Michelin-starred restaurant from London, you skip breakfast and probably your morning coffee too. When I reached Yauatcha, a dimsum tea house, located at #1 MG Road Mall, Bangalore, it was a pleasure to meet Snehal, their CEO, service team and was floored by the service, decor, smiles and the food, especially their food. As a foodie, I have been on the quest to find out new places, new tastes and new cultures and food. If there is one place, I would love to revisit with my family, that would be Yauatcha. Let me tell you why!

"Our food is served hot from the kitchen. Though we don't have buffet for your today, I assure you, you would have more food than you can imagine!" When you hear this from the GM Operations, you know he is serious, especially when he proceeds to show us our seats and assigns the best people on his service team to your table.

The look and feel of the restaurant is maintained to reflect an old tea house where people dined together chatting and sharing. They have tried to retain the same materials, ambiance, noise, especially by having the kitchen inside the restaurant where you can see the food being prepared clinically almost like a music recital.

The lunch starts with a question asking about any allergies you might have so they can suggest you to avoid certain things you might need to avoid. You know it is an advantage to know the ingredients. For a place that doesn't add any MSG in their food, they are really careful. And then comes tea, in a porcelain pot to be served hot in your cup while you are prepped for the dimsums to arrive.

Now to explain the way dimsums were served I would have to ask you to imagine a play with cute little interesting characters each with an important role to play in the whole game. You are left to watch it all without realizing you are also a part of the play and once it is done, the experience leaves you changed and you are a different person. At Yauatcha, dimsums were served not just to tickle your taste buds but also to bring the goodness of Chinese cuisine home.

How do I pick my favorite? Should I say, the delicate Har Gau or Truffle edamame dumpling? The vegetable chui chow dumpling or the vegetable chive dumpling or should I say, my favorite chicken and prawn shumai or the leafy looking chicken wrapped in Pokchoi. Did I mention, the crispy prawn cheung fun, Shanghai dumpling, chicken charsui cheung fun and the veg Peking dumpling?

Or the ones that was requested to be served again - Wagyu Prawn Puff, crispy duck roll, sesame prawn and chicken fried Balls, Golden fried vegetable puff? And just when you think you are full comes the stir fried chicken rice  warped chicken in pepper and stir fried beef... Oh! How do I tell you the experience? It was like witnessing someone else having the food while you were just about to wake up and imagine all this as a dream.

When you thought this was all coming to an end and you could eat no more come these beautifully decorated, wonderfully crafted and most efficiently planned and served desserts who I must say are the showstoppers of the whole show. Not one of us could resist giving them a standing ovation while we had conflicting emotions to eat first or click a picture first!

First came the soft looking mango mousse with her glaring red raspberry delice who marked her territory with red velvety touch. Then came the sinfully delicious chocolate hazelnut mousse with her partner in crime, the delicate religieuse with curly topping that demanded immediate assault. While all the desserts disappeared to the fencing match between forks and spoons while we devoured on the beauties, we were treated to the good luck charm, the assorted maccarons and when you felt you were full and were ready to walk out with a heavy tummy, I was surprised to feel very light, as if there is still some space, which I was sure didn't exist.

How can you describe a good meal? I should say, when you want to have some more but have no space left! Sunday brunch at Yauatcha is not just another lunch, it is an experience fit for the kings. If you are in Bangalore and have not been to Yauatcha, then you are definitely missing the chance to be treated like a king, na, like an emperor. Head out to Yauatcha today with your girlfriend, boss or children and you might get not just a thank you but a hug too!

AddressLevel 5, 1 MG Road Mall, MG Road or call 1800 266 1000.

Here are Tiger's ratings:

  • Ambiance: 4.5/5
  • Service: 4.5/5
  • Food: 5/5
  • Value: 4/5 

For more pictures, click here for my facebook album.
Special thanks to Blogger's Club for inviting us.

Monday Blues: Get well soon Neymar Jr.

This Monday let us all look for hope, doors to open, brighter times, realized dreams and step ahead. When in pain, look for hope. Neymar shows why he is still as star and why he has such huge fan following. Get well soon. Don't give up yet!


Sunday, July 6, 2014

Save some money with Zoutons dot com!

Where is discount when in need? 
Where is that known contact when you want to buy something at a cheaper rate?

Don't we all like discounts and price cuts? Still we find it difficult to find what we like being offered at an enticing rate. Wait no more. Search no more. As Zoutons is here. 

Zoutons offers the best deals from all over the market place at one point to look at all the leading brands and is an amazing place for deciding what to buy as the deals are updated constantly and offer you an amazing choice. I particularly liked the choice it offered me on menswear and the number of stores available for shopping. It is like a supermarket on your screen!

Unlike most websites offering deals on only brands, Zoutons offers you deals based on the type of card you are holding or the account based on the bank! This is very convenient as you might find out coupon code for
Myntra is offering a good deal for Axis bank account holders or ICICI bank card holders and choose your payment mode to be different to make sure you save some valuable bucks. A well thought out layout and clean look with light pleasant colors that you might open at work without being sneered upon!

One of the plus points is that apart from giving what offer is available, there is information with ratings given to show if it is worth your time to actually go and check about the offer or just ignore. I think this would save a lot of time by reducing the number of websites I would like to check before I go and pick up something.

The team at Zoutons is all set to capture mobile time-space as they have designed a very comfortable mobile friendly layout and design that is not too heavy on my phone, loads quickly and provides me smooth operation. I am impressed with the simple and clean look they have on their site and am really looking forward to seeing some sweet deals before I pick up my favorite stuff. 
With this incredible solution, Zoutons is replacing my Shivajinagar friend who checks and keeps me posted about the prices and where I would get a good deal. Time to save some money with Zoutons dot com!