Google+ Consumer Psyche


Saturday, November 21, 2020

What's our communication strategy?

For all my friends who are starting out their ventures, marketing professionals handling a brand here is an interesting thought. 

As a professional or a brand, what is the expectation you are setting? Can you afford to have an expectation that signals that you are not trustworthy? Can you repair it now? Can you start monitoring your communication? 

If you are a brand, sit with your communication/social media team now and set the course for the next 3 months and see how you can create a better narrative. Trust me, you cannot afford to not have a communication strategy. 

The best thing that can happen to you as a brand or as a person is that you are clear about what you want to communicate. You address the challenges you are going to face - seen and unseen. You pick which battles you are going to fight and what you are going to let go of. The worst thing that can happen is that you are clueless and are doing everything impromptu. What a bad state to be in!

With growing cacophonous clamor fighting space in your consumer's mind, it is eternally difficult to occupy a meaningful space to convey your message. It becomes even more difficult if you don't have a plan in place. 

Here are a few things you can talk to your audience in the last leg of this year to make a positive dent in their consumer psyche.
  1. What are you going to do in the next few months - product, service, research...
  2. What you are planning for the next year
  3. Exciting upcoming things for your audience to look forward to
  4. Reasons why they should work with you & how can you help them - could be financial, technical...
  5. What is your brand promise? Why should your audience move down the sales funnel to engage with you?
  6. Are you fun to work with, to engage, to problem-solve? Tell them that.
Set up your communication strategy to address these and more. If you want to talk/question/debate, write to me or comment here.

#TalktoTiger #PositivePsychologist #BrandingTiger #ConsumerPsyche 

Thursday, November 12, 2020

Monday Blues - Leap of faith

 How is your day treating you? Today, I am a bit early with my Monday Blues post to catch you off guard. I want to push you to take a leap of faith today. 

You will have many moments in life when your decisions are going to change your future. How will you know that? When I am in such a situation I can feel a ball forming in my gut and I can hear the beat of my heart in my throat. It is then that you either decide to go ahead or take a step back. 

I will share an experience in my life a few years back. I happened to be in Mauritius for a seminar and I had the opportunity to dive into the ocean (with all the safety gear). But here I am, scared of water! I didn't know how to swim. And this tour guide who facilitated my dive in the Indian ocean tells me to not worry and just jump as everything will be fine. Fine? What do you even mean I will be fine! I was hesitant. Here I was about 2 miles away from the shore, waiting for my ocean of doubt to clear and find mental peace that would help me decide. After a few moments, I took the plunge. 

Heck! I didn't know where I was for almost 30 seconds as things were going too fast or that is what I felt. I was breathing too fast, searching for air, to see something. After taking two minutes to calm down, I started to enjoy the dive and kept at it for 40 mins more. As I write this, I can still see the rays of the sun coming down through the waters and illuminate the world below as I bobbed up and down like a leaf in the currents of the mighty Indian Ocean. I was transported to the James Cameroon world, live! What an experience it was! Once in a lifetime opportunity and a memory forever.

When you are faced with situations you cannot fathom, and you are trying something new to change your attitude about life, learning a new trick, course, I am sure you would feel like I felt on that boat on that December afternoon. You can easily walk out, take a step back to let the status quo remain so. Do not let the fear of failure keep you away. Go for it (with all the safety precautions) and you will come back with an experience. 

I urge you today to take the next step up! 

Learn something new. 

Take up the challenge you have been postponing. 

Finish the assignment you stopped after finishing the half. 

Make that sales call you have been postponing. 

Reopen the negotiation. 

Call those cold leads and start a conversation. 

Take up writing, painting, music, reading, cooking, cleaning, recycling - whatever you wanted to do. 

We have one life - to learn, make memories. Take that up. Even if it is just one leap - take it.

Share your experience when you took a difficult decision and how it worked out.

#Taketheplunge #TrysomethingNew #Learnforlife #TalktoTiger #PositivePsychologistBangalore

Monday, October 19, 2020

Why were you born?

"May you live long enough to know why you were conceived." - Cherokee Birth Blessing 

 What is the one reason for your life on Earth? Don't you actually ask this question? I do. 

 I regularly can't help thinking about what may be a definitive objective of my existence on this delightful blue planet. Simply envision the way in which we are born, in light of the fact that we are conceived and born as a mathematical delight! What are the chances! 

I trust God has made every one of us with enormous potential to develop into superb people equipped for doing extraordinary things for us, for other people, and for the whole of humanity. We come to this world with one mission - to make an extraordinary dent with our existence on humanity. We don't have to be incredible entertainers, writers, researchers, and the kind to have an impact. We can do that slowly and carefully. I, for one, work every day to understand the consumer psyche and use it to help people out to connect to their better selves. So, here are some simple things we can do.

  •  Be kind - the easiest way to make a small change to people around you is to be kind. Be compassionate to friends, family, strangers, animals... 
  • Be helpful - whenever you can help out to anyone in need. Be the grace, blessing you are meant to be, one small step at a time 
  • Be a great listener - The world needs more people who talk less and listen more. If only we are better listeners, we can be better human beings 
  • Be empathetic - Understand what the other person's view is. Listen to the other version of the story. Try and be empathetic to their situation, their struggle, and their misery. 
The entire world would be a better place if we are more compassionate, kind, and loving. Live out the vision God has for you - to be a great neighbor and friend. That will make you fulfill your destiny. Just think about it. 

Have an impactful Monday.

#PositivePsychology #TalktoTiger #ConsumerPsyche 

Saturday, October 3, 2020

Prayer changes things

Prayer is not to tell God what He knows not. It is to verbalise our feelings to a Father as a child. Simple prayers are sublime. A father knows the child's needs; but he is delighted when the child asks him. That enlivens the relationship. The mother knows when to feed her baby, but her maternal instincts are stimulated when it cries for milk.

Prayer is the soul's sincere desire, uttered or unexpressed,

The  of a hidden fire that trembles in the breast.

Prayer is the simplest form of speech that infant lips can try;
Prayer the sublimest strains that reach the Majesty on High!                                       (James Montgomery, 1771-1854)

Keep praying, interceding and working.

Thursday, October 1, 2020

Listen, thou shall not spout!

Once in a while it is important to listen. However smart we are, we may not know everything. Instead of being an overbearing irritant, you can be smart by being silent and lending an ear to see what the issue might be, what the other person is sharing and how it can help you resolve the critter at hand.

Listening also allows you to exhaust the speaker, to complete their flow of thought and express what they want to say. So this month, before we spout all our thoughts and opinions, let us learn to listen.

#positivePsychologist #TalktoTiger