Google+ Consumer Psyche


Saturday, June 1, 2019

Off with the mask you!

Masks. Masks everywhere. Each of us have masks we wear and act out scenes in our daily life. The funny part is when people see you and see you through. This farce act gives out when you are trying to live a life that you are not. It is really interesting when you want to be in my good books and behave in a particular way and when you don't need help, you have a different mask. 

In every team there is someone who plays out the others for their advantage. Unfortunately, people fall for this. In life brands also try the same. They try to put up masks and act out in a peculiar way to win your confidence. They talk like they care, act like they care and lure you to believing, but when the act comes down, what do you do? You boycott the brand like a dreadful plague and it takes immense confidence building to get back the consumer psyche to like you again. Strange as it sounds, there may be a momentary gain when you play out to the audience and not be truthful but you lose this game. 

As a marketer, if you pick the best mask to wear, pick the most truthful one, the one you don't need to act out to and you are etched into the consumer psyche. 

Applies to people too. Alas! Only few live to learn this. What mask are you wearing today?

Wednesday, May 22, 2019



Leadership means sacrifice. Good leadership means a greater sacrifice (Jn 10:11).

Monday, February 11, 2019

Monday Blues: Make your effort count

Did you know this? To produce one tablespoon of honey, the little bee makes 4200 trips to flowers. It makes about 100 trips a day to the fields, each trip lasting 20 minutes average and 400 flowers. That is a mind-boggling amount of trips to get very little honey. Buzzing around all day without a purpose doesn't help the bee collect honey. Ensuring that it works as per a strategy, does. 

Whether you are coding, building something, parenting, writing a book or building a website, the process is tiresome, invisible to the one looking from the periphery. From the psyche of a consumer, this only counts when you see progress. So show progress, however small it may be, every day.

When you are trying to explain it to someone who is seeking an update, you need to be able to show progress, movement, a change in the status quo. Be very clear to document, set expectations right, involve all those needed and ensure you meet them. 

Today's Monday blues message is simple. Make each of those trips, steps, attempts count! Be at it, vigorously, moving forward, every time.

Image is from here.

Thursday, December 13, 2018

Do a great job or don't

There is a fine line between doing your job and serving. Most of the guys out there are just doing their job in the most literal sense and then keep wondering why they are unable to grow or score high on job satisfaction. Today I had one such experience.

We recently got a AO Smith water purifier for home and this was waiting to get installed for a couple of days. Today finally the technician turned up and started fixing the new purifier. He was deliberately clumsy all through. Right from the time he stated tearing open the box, peeling off the covers carelessly, throwing the thermocol packing on the floor, zip tags cut and strewn all around, talking on the phone all the time and when he finished he didn't even clean up. I had to send extra time to clean up all the mess he made, pick up bits and pieces from the sink, floor and what not. After all that he had the guts to ask me to buy an AMC that would cover my for two years! Though he didn't ask me for a tip, he lingered around for quite a bit expecting one. 

The problem is when you stick to a job you don't like, and go through this routine of doing it day in and day out. There is no human element, emotional involved at all. You just show up and finish your work like a robot. 

Compare that with the Ola guy I took today. He waited for me patiently to arrive, called me to confirm the location, apologized for the traffic (though it wasn't his fault) and thanked me for taking his ride. He was conversant while being polite, silent when I had to take a couple of office calls and truly professional. 

Guess who got the tip, better rating and who I remember from these two interactions!

Every individual or brand should focus on one and the only thing. Have a pleasant demeanor and leave an interaction with a positive impact. Even when you are the bearer of bad news, it is always important to be more than a machine and convey your EQ. If you aren't willing to put in more emotion in your work, handling clients, you are collecting nails for your customer delight coffin.

Wednesday, August 1, 2018

Bones, bare and delicate

Bones. A feeble bag of bones covered by sensitive flesh and skin. 
If you explore enough, wait enough, we are all bones and go to dust at the end. Some early, some later on but eventually, it is the same end. 
Learn to be humble, make a name, help someone, be in the now. Be positive, be pure, be kind. Be how you want everyone else to be with you. 
Be the clear blue sky for someone you don't even care. 

#AugustLessons #PositivePsychologist #Talktotiger #DubaiAirport