Google+ Consumer Psyche

Monday, September 15, 2014

Monday Blues: Believe you can fly

And you will!

Monday Blues: ME Time

Once in a while take some time out and spend with yourself. Everyone needs some ME Time. 

Time to reflect.
Time to think. 
Time to gather yourself. 
Time to restructure your thoughts. 
Time to restart. 
Time to rest. 
Time to plan. 
Time to grow. 
Time to stop the chaos.

Grow, like there is no tomorrow.

Friday, September 12, 2014

Connecting with the young

Teenage psyche is confusing - both to children and their parents. Pocket money is never enough and usually under appreciated. Now this is a crazy time for both sections and if there is a solution then it meets both, would we appreciate it? 

Communicating this can be done in any way but Lowe Lintas came up with a good ad and made this enjoyable. Most of the kids can relate to this easily but the best part is that the parents relate to this too. 

The best communication is one that connects with the target audience easily and this is brilliant as it kills both the birds. I am adding this to the list of Best Ads 2014 for the simplicity and funny way of communication. What do you think?

It All Starts: Ra, ra, ra, ra, Rishi

Once in a while there comes a marketer who decides to think otherwise and make a brilliant ad and here is one such example. One of the best ads for 2014 till now and it comes from the house of Nestle for Nescafe. Bringing the stand up gig to address a communication problem and showing the human side of the solution and connecting conversations is brilliant. The ad is titled, 'It all starts' and is simply ruling the social media space.

A brilliant communication is one where the cause or communication problem takes the center-stage while the brand moves to the background. This is special as it takes the cake of communication strategies as it is simple and Rishi makes you fall in love with him. Though he has to joke his way past the rent collecting landlord who gives him time to pay in installments, Rishi, in the Nescafe ad, walks away with 10 lakh hits on youtube and many shares on Facebook, Twitter... Amazing strategy and I am floored. 

Monday, September 8, 2014

iPhone 6 is here

The wait is over.
iPhone 6 is getting launched. 
Apple's website says something exciting is on the way in the next 24 hours and GSM Arena has the specs listed

Here is what I want to see in my iPhone 6.

  1. Better display: I want to see something between 4s and 5s. What? Are you giving me 4.7 inches? Thank you! How about a stronger glass, Apple?
  2. Better front cam: I know you are dishing out 13mp/16mp cam with better flash, I hope you are adding a good quality front cam too for my selfies. How about a 5mp/8mp? Hey btw, can you integrate both the cams so I can take combined shots? Also a better photo editing software?
  3. Better storage: How about ridiculous space without a lot of cost associated with it? How about 128GB/512GB? I don't want to keep deleting, storing my images, songs, files all the time. And a cloud based storage?
  4. Faster processor: Surprise me! Give me your best.
  5. Longer battery life: How about 3 days backup? I don't mind paying for this.
  6. Affordable: Give me all this but don't don't kill me with the cost!
Are you ready yet?

Monday Blues: Choose happiness

This Monday, choose to be happy. 
Do things that would make you happy, joyful. 
Ignore things and people that would irritate you. 
Take up things that are pending and finish them. 
Choose to perform.
Choose to excel.
Choose to spend time with your family. 
Choose happiness, every time.

Friday, September 5, 2014

Lessons from Virat Kohli

Virat is angry. 
Virat is young.
Virat is a genius.

When you are talented, blessed with opportunities and are severely clinically examined for every move and are always in the limelight like Virat, I think it is fair enough to be carried away and sometimes be yourself. When Virat gets angry, I understand he can be upset. I see many negative comments about him getting angry and irritated when he is given out and there are always many such occasions in Cricket. It is a game after all and we all know how unfair it can be sometimes. But to let out the anger and show disapproval and behave in a childish mood is being questioned. I beg to differ. I am glad Virat gets angry, I am glad Virat is showing it.

Why do we equate Virat with Sachin and behave as if he has to follow the little master? Let Virat be himself - angry, passionate, challenging, aggressive and expressive. We love him for his knocks, passion and for being himself. Be yourself, be brave, be expressive and be natural. Let people like or dislike you for what you are. Focus on improving, changing for better and moving forward.

Pic is from here.

Thursday, September 4, 2014

5 things you marketers shouldn't do on Social Media

The popular belief is that marketers are lairs and sell you stuff you don't need! Marketing has become a profession where everything you do or say is looked at cynically. So it is important to be careful about what you do and avoid mistakes. Here are five mistakes you should avoid when marketing on social media.

  1. Avoid partial branding - Give as much information as you can and keep it simple and easy to find out and verify
  2. Avoid one-way conversations - Don't just say or be preachy. Start a conversation, a discussion
  3. Don't spam - Limit your conversations, posts, updates so I won't feel you are spamming me
  4. Be Human - I like your brand and would love to like your personality. Don't just be bland, neutral, have some beliefs and embrace them passionately
  5. Stick to the brand - Don't get carried away with the response you are getting and sell me things I don't want. Stick to your brand, don't divert the message. As a consumer, I don't like mixed messages
Want to add some more? Comment!

Wednesday, September 3, 2014

Tell me about me

Every great marketing plan that worked worked because it spoke about me and me alone. Not about how your product was created after a great research and how it is going to be great in future. It worked because it might do something for me - fulfill a need, provide a comfort, make a change that I want to and so on. 

If you are a marketer, come to me with a campaign that aims at making me realize what I value, win me over with an story of how I am great (Perfumes, apparel, fashion...), why my beliefs are true (Baby products, investment options, real estate, etc.) and why my fanatic apprehensions are true (Termites, insurance, cavities in teeth and so on) and it might work most of the time.

If you are a buyer, see through the message and see if it actually is useful for you and see if I ma being honest and then decide on the buy. I am a marketer, your job is to make my job tougher :) 

Tuesday, August 26, 2014

Thursday, August 21, 2014

Alia Bhat is a genius

When you are up for ridicule, laugh at yourself and be sportive. Alia won many hearts with this and I think this is bloody brilliant.

Monday, August 18, 2014

Honda's new ad analyzed

How do you touch someone in such a way that they don't forget you?
It is tough. Isn't it?
How difficult is it for a brand to make you feel special? It is even more challenging and it is rare that a brand could achieve this is commendable.

Honda touched me with their special ad. Since they have moved out separate ways with Hero and wanted to build a brand on their own and yet connect with their customers and build the bridge. I am glad they did this as I own a Hero Honda bike, my first one, and I have a deep bonding with the bike. I loved the ad and consider this is one of the best ads this year.

The music is amazing, they could bring in all religions, cultures and give minimum space to the star and is really fun to watch. Wonderful it turned out to be. Here it is for you to see.


Monday Blues: Robocop

I met a cop the other day and he charged me a fine for traffic violation. I was in my car asking him for directions when he pretended he couldn't hear me, so I had to get down and ask him for direction and he fined me for no parking! The logic is he couldn't fine me when I was sitting in my car hence the step to lure me out. I was shocked but could understand the pressures of sales and target in every job but this was over the limit. As per rule he booked me for a fine. Stick to the rulebook my friend.

Do you stick to the rule book too? Do you follow orders like a parrot and not think of what that action would do to your brand, the name you are representing? Think and yes use your brain. This monday, skip operating like a robot and use your brain.

One small action, small step, word you say might change my perception of your brand and leave an impression that would be hurtful to your brand and it would take double the effort to make me even like you again. 

Sunday, August 17, 2014

Stay messy stay creative

Psychologists are exploring the relation between being messy and being creative.

Read this article.

All our lives, we’ve been told to “be organized.” Organization has always been pegged as a direct key to success.
Whether at home, school or in your bunk at camp, organization is something that has been instilled in everyone pretty much from birth. On the other hand, being messy has been equally condemned and made to be a quick path to failure. And, honestly, no rebuttal could say otherwise.
I mean, what good can come from being disorganized, right? Perhaps more than you might think. More recent studies, conducted by the University of Minnesota last year, provide us with a new side of the debate. The pro-messy one.
There has always been this sort of “urban legend” that has floated around modern society deeming people with messy desks as having a high affinity for creative reasoning.
Frankly, I initially thought that people with “messy desks” had to be creative, out of necessity, to survive outside the boundaries of organization.
Last week’s take home test, still undone, in one corner. A page from last month’s Playboy ripped out and crumpled next to the bottle of cocoa butter in the other. Empty Arizona cans distributed across the surface, like a battlefield.
Your desk is a mess. Then again, it’s your mess, and thus, it feels very in-control. When you habitually fail to put things in their designated place, you’re bound to get creative figuring out ways to make everything, I don’t know, fit. And fit comfortably.
While it might look completely random to strangers, a lot of times, a person’s mess is very methodical – with respect to himself.
Psychological scientist Kathleen Vohs, from the University of Minnesota, who set out to debunk this urban legend, didn’t confine her study to solely the desk. No, Vohs, clearly a creative mind, chose to think outside the desk. She just sounds messy. The creative kind of messy.
Using a paradigm consisting of one messy room and one tidy room, and a series of trials, Vohs concluded that messy rooms provoke more creative thinking – and provided scientific evidence!
The next question is, what exactly constitutes “creative thinking,” and how will your pig sty of a room help?
Creative thinking, in its purest form, is thinking outside the lines of “conventional” reasoning. When considering this, it should be no huge shock that messy rooms containing possessions misplaced from their “conventional” locations would promote creativity.
I suppose if you prefer to “lay,” and I use that term very loosely, your clean clothes on the floor of your bedroom, when the empty dresser is only a few feet away – you’re certainly thinking outside the lines of conventional reasoning. And that same concept could be applied to more abstract conception.
Consider this from Albert Einstein, “If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk?”
Obviously, Einstein’s desk looked like a spiteful ex-girlfriend had a mission to destroy his workspace, and executed it rather successfully. Yet, there’s no denying Einstein’s creativity.
Einstein wasn’t alone. Mark Twain, too, had a cluttered desk. Perhaps even more cluttered than that of Albert Einstein. Mark Twain was one of the most imaginative minds of his generation.
If the likes of Einstein and Mark Twain don’t catch the attention of Generation-Y, I give you Steve Jobs. No wonder he invented iBooks, it’s clear he had trouble maintaining his real life ones. His desk, and office alike, were f*cking disasters. I suppose this just added to his brilliance.
So what does this mean to you? Trash your desks, trash your rooms and hope for a touch of genius? Not exactly. The relationship between messiness and creativity is by no means causal. Being messy won’t find you waking up one morning more creative.
The two are, however, correlated. If you are “messy by nature,” perhaps finding a healthy medium between your usual mess and that urgency to clean, is optimal. By curbing your sloppy desk, room or tendencies, – keep in mind – you might also be curbing your overall creative tendencies.
Ultimately, the only way for you gauge the effectiveness of your mess-induced creativity is to go out and experiment for yourself. So, go ahead, make it rain with all your important files and paperwork, toss your clean clothes across the room, have a blast. See what you come up with, after.
PSA: If you have a roommate, tell him not to send me any hate mail if your dorm room turns into a zoo while you experiment with this. I am not liable for any of the future messes my readers may create.

Monday, August 4, 2014

Monday Blues: Avoid regrets

One of the things I encourage you to do today is to avoid regrets. Either you do it or not, don't ever regret. Or don't hold back anything so you will regret later. Sometimes you should take a leap of faith and go ahead with what you want to do.

Every experience shows some lessons and it is better to let go of those negative emotions like fear, shame or jealousy that has little or no redeeming value. Move on and avoid regrets. Have a great day.