Google+ Consumer Psyche: Jaago and Jeeto

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Tuesday, September 16, 2008

Jaago and Jeeto

This game "Jaago aur Jeeto" that starts from 12 AM the night in ZEE TV is definitely a fraud game! It asks questions and asks viewers to send SMSs with "Jeeto" at 57575 and win thousands of rupees. No matter how many SMSs you send you will never be called back. Each sms costs rupees ten!! There were instances where after 15 minutes no viewer was called and the question lapsed! I think this is a all staged where sometimes someone from their own team calls up and actually no one gets paid.

Though the entire mechanism looks flawed many people do SMS. The continuity of the show is the proof for this. Many such shows exist on various channels.

It hits the most at where it hurts but not right away. The lure is high enough to make you send the SMS. The anchor seductively cajoles, lures and what not to make you send the SMS. Why no one complains is because the effort of pursuing this legally is too big when compared to the Rs. 10/- loss upfront. Hence the success. If we keep the ethical side away, I think it is a clever idea.

8 comments:

Sara Kathi said...
This comment has been removed by the author.
Sara Kathi said...

huh...huh... Huh.. I have seen this so many times. For me it's a full length comdey show. One can really not stop laughing,looking at the anchoring and the fake calls.

Tiger said...

Yes Sarah it actually is funny to watch fake. Infact fake people, fake policies, companies, beliefs, talk: all are funny. But the sad part is people fall for this.

khalid said...

This is a completely Cheat show wherein your hard earned money is sucked through SMS valued at Rs. 10 each time you SMS 57575.Last Night, they stole 50 ODD rupees from my Account.Please do not get trapped into this cheat show.I will file a complaint with Police for cheating the innocent people.

sandeep said...

I think you are absolutely right. These people are just luring others to keep on messaging and keep paying for their innocence. Many a times it really seems that its idiosyncrasy. In India people see so much of movies and they reflect that a simple puzzle cannot be solved whcih is quite ridiculous. They never call the people they should as the calls they make are fictitious. JEETO is a FAKE SHOW!!!!!!!!!!!!!!!!!!

sandeep said...

I think you are absolutely right. These people are just luring others to keep on messaging and keep paying for their innocence. Many a times it really seems that its idiosyncrasy. In India people see so much of movies and they reflect that a simple puzzle cannot be solved whcih is quite ridiculous. They never call the people they should as the calls they make are fictitious. JEETO is a FAKE SHOW!!!!!!!!!!!!!!!!!!

Tiger said...

Thanks Sandeep. this is a damn cheater.

Tiger said...

@ Khalid.. bad luck.. lots of money is lost like this..

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