Google+ Consumer Psyche: What's our communication strategy?


Saturday, November 21, 2020

What's our communication strategy?

For all my friends who are starting out their ventures, marketing professionals handling a brand here is an interesting thought. 

As a professional or a brand, what is the expectation you are setting? Can you afford to have an expectation that signals that you are not trustworthy? Can you repair it now? Can you start monitoring your communication? 

If you are a brand, sit with your communication/social media team now and set the course for the next 3 months and see how you can create a better narrative. Trust me, you cannot afford to not have a communication strategy. 

The best thing that can happen to you as a brand or as a person is that you are clear about what you want to communicate. You address the challenges you are going to face - seen and unseen. You pick which battles you are going to fight and what you are going to let go of. The worst thing that can happen is that you are clueless and are doing everything impromptu. What a bad state to be in!

With growing cacophonous clamor fighting space in your consumer's mind, it is eternally difficult to occupy a meaningful space to convey your message. It becomes even more difficult if you don't have a plan in place. 

Here are a few things you can talk to your audience in the last leg of this year to make a positive dent in their consumer psyche.
  1. What are you going to do in the next few months - product, service, research...
  2. What you are planning for the next year
  3. Exciting upcoming things for your audience to look forward to
  4. Reasons why they should work with you & how can you help them - could be financial, technical...
  5. What is your brand promise? Why should your audience move down the sales funnel to engage with you?
  6. Are you fun to work with, to engage, to problem-solve? Tell them that.
Set up your communication strategy to address these and more. If you want to talk/question/debate, write to me or comment here.

#TalktoTiger #PositivePsychologist #BrandingTiger #ConsumerPsyche 

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