Google+ Consumer Psyche: Monday Blues: Command, conquer and captivate!


Monday, July 29, 2019

Monday Blues: Command, conquer and captivate!

When Karl Elsener started working on the cutlery in his shop in 1884 little did he realize the gigantic trend he is starting in the genre of collectibles and pocket knives. Called the iconic Swiss Army knife, the multi-utility knife is known for its quality standard and encourages the spirit of adventure. This is exactly what it chose to represent when they were Gold sponsors for the IIM Bangalore Vista last week.

Nestled among the budding young leaders of the management students who carry on them a great amount of pressure to be the best in what they can, Victorinox offered a chance to experience handling tremendous pressure while being cool, sustainable and relevant even with the changing pressures, situations in the modern marketplace.

While the pocket knives were all time favorite, the luggage was a surprise choice for many. While most youngsters were captivated by the clean design, immaculate finish and simple corporate looks, the multi-utility theme was its best conquering element. Some of the handpicked items were given as gifts to the honored guests from the corporate diaspora who graced the workshops and the keynotes.

The gift hamper was chosen to accommodate the high-flying, traveling, rigorous usage clientele and had a passport organizer, backpack for the laptops and some pocket knives. My favorite being the huntsman and the rescue tool, the passport organizer can actually be useful for anyone like me. I prefer to travel light and this would make a perfect companion for your long distance travel across continents and handling various currencies.

Command, conquer and captivate, the theme of  IIM B Vista, pushes us to think beyond the current situations on our desk, our monday blues and our problems in general. The army officer who holds the Victorinox pocket knife or the trekker who uses it to cut his food, ropes for his tent or the hobbyist who adds them as his collectibles, try and push you to look at the next adventure with a fresh set of eyes and seek solutions that may not be quite obvious. This Monday, I urge you to look at the next problem and instead of moving away or finding a simple solution, seek to command, learn to conquer and strive to captivate. Yes, while you are at it, look at the message from the most loved knife designer - Build to quality, trust and deliver functionality and innovation. Have a nice Monday.

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