Google+ Consumer Psyche: February 2016


Monday, February 29, 2016

Monday Blues: What is your character?

How do you handle adversity? In terms of handling pressure how do you rate yourself? What is your first reaction? How would you behave when faced with problems? Do you explode with emotions and cause pain and hurt to yourself and everyone else? Or do you handle it with patience, courage, grit and the charm to show encouragement to people around you. 

What makes a great leader is the ability to stay calm when everything fails knowing that you will survive, you should make it out and you must not let fear, difficulties and situations bog you down. 

The true strength of character is how we respond when everything seems to go against us. 

"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy."
Martin Luther King, Jr.

Monday Blues: Lessons from Leonardo DiCaprio & Oscar

He charmed us with his cute chocolate boy looks and stole the sweetheart from the rich abusive bad guy and iconized the kiss on the deck of Titanic and from then on kept on giving us performances that just stood shy of the Oscar but we fans gave it to him anyways. Here today, finally is his moment and this is awesomest time to be in when Leo won the oscar and I watched it live!

Celebrating the Oscar night where finally Leonardo DiCaprio wins the Oscar for best actor in The Revenant. Here is a quick takeaway from Leo and his work.

No matter if accolades come your way or not, keep doing what you love and success is just round the corner. When faced with rejection or failure, move on and put more effort and work harder, smarter and make your way to the top. For as long as you are not on the top, you can keep pushing.

Do just continue to the top but try and be better every single day for it is a new day and come back with more passion, more character, put in more hours, more practice and soon enough you will see the light coming your way. Celebrate hard work and struggle so your success doesn't matter. 

Want to see a real party?

Pic is from here.

Thursday, February 25, 2016

Tata and Tiger on the Joy of Building!

"Ready to spend a weekend with TATA and look at their plant?", Harish said and I was game. After working on excel sheets, targets, reports and what not, all through the last few weeks and writing exams, this was the break I needed. Long time I had spent some time with fellow bloggers and it is always fun to hangout with Blogadda and this time the deal was better as we were #BuildingBlogsOfJoy in the city of Joy with one of the top brands in the world and the best in India. So there we set off to Kolkata by Indigo and there was this special chauffeur from Tata to take us to the TATA Centre. Ushered into the guest rooms to freshen up and after the ceremonial breakfast of sandwiches and tea, we headed out to meet the marketing team at 9th floor.

Built in 1957, designed by the renowned architect Indranil Sen The TATA Centre is one of the highest buildings in Kolkata with 18 floors and 259 ft. Not everyone has access to the top floor which has the special guest house that hosts the Chairman Emeritus and the top board members. You can see for miles from there and the view is pretty amazing. I was one of the lucky three who were granted permission to go up and go crazy with the camera. The architecture was colonial and everything associated with the building from staff, security, dressing, cutlery and service was amazing and iconic! And I got clicked by Sammy on the terrace. What a view.

This was a two day activity with TATA Tiscon and we were brought up to date with the amazing branding journey of TATA Tiscon. Steel for centuries was just a commodity and was always bought on the recommendation of the maestri or friends or the shop owner and not much thought was given to the branding and the quality wasn't considered so important, So how do you brand such a commodity and maintain standards to convey that your brand steel is better than others and convince customer to stand out and pick you over the competition? 

That is the amazing journey of the marketing team at TATA Tiscon we went through for the rest of the afternoon when not sipping coffee and munching on Sandesh and gobbling up the unlimited supply of Mistidoi. To brand the unbranded and to retain the quality and ensure the consumer had the last mile access was a victory of sorts for Tata Tiscon and you can read more about it here.

Okay where was I? Yes at Sandesh. We were allowed to handle the brand page on social media. To see a 100+ year old brand, let that sink in, let bloggers handle their page albeit for a few moments is amazing. It was especially interesting to see how open the TATA Tiscon team was to our ideas. While we made stories up for #BuildingBlogsofJoy and shot pictures, the team was gearing up to show us the customer-friendly interaction at the storefront. This was unraveling as the consumer was welcomed and serviced as though he was buying a latest mobile phone. The front end shop floors has all the gadgets you need including the 3D gear to visualize what the building would look like and the material needed once the plans were shared. The people were not taken to shady dingy to buy steel but were shown in a bright lit showroom what they would need, how and when. Taking customer into confidence while educating him/her with the latest technology was the main purpose rather than the sale. 

Tata Tiscon also has its retail presence in 6500 districts, i.e., almost 95% of the districts in India which means that you can have a TATA Tiscon outlet within 10 miles from your place, wherever you are in India. That kind of reach is scary. Apart from the final consumer, TATAT Tiscon works with maestris, contractors, labour, masons and many more stakeholders to ensure the product info is shared and their workload is reduced. Transferring the technology, usage methods, time-saving techniques and better construction methods and many more such trade secrets are shared with them to make them more skillful and equipped. The shop floor is designed by Tata design team to allow spacial comfort while selecting their ware. Pretty impressive as it could permeate to a grass-root level and involves a lot of educating and empowering all the stakeholders to ensure the brand message of trust, comfort and safety from TATA Tiscon seeps to the final mile.

Off we went to see the Princep in the night for a small huddle and off we went to rest our heels after another sumptuous dose of Sandesh and Mistidoi apart from the home cooked meal. I dozed off reading one of the books in their massive library and woke up startled when we were ready to catch the train. So off we went in the snaking paths of dreamy Kolkata, over the bridges and under the passes to the buzzing railway station. People were running everywhere and trying to get on with their trains and luggage. We lazily adjusted in the AC Chair car and resumed dozing off. I kept thinking about the day ahead when we will be exclusively shown the New Bar Mill at TATA Tiscon plant in Jamshedpur to see how the rebars are made!

The test of fire!

Once in Jamshedpur, I felt I was in the sanctuary of the greatest dreamers and successful people in the world and the expectation was at its peak.The visit to the plant happened in clinical precision with the security briefings, precautions to be taken and we were given a privilege of having exclusive access to cameras. The HR team and the factory management took us through the processes and ensured we understood what happens in the daily life of a Tata employee and we could see the extremely personal bonding people had with Tata as a brand more than an employer. The pride was worn on the sleeve and the satisfaction, gratitude was visible in their eyes. While we couldn't pull most of them aside to talk to them, we were given the presentation of the team that worked on a research project from one of the quality circles and their award winning contributions. I will be doing some of the posts for Talk To Tiger and you would see the stories are really amazing.

The dance of fire
The trip to the fiery furnace was more humbling than expected as you feel the heat some 25 mts away and it is not just the size that dominates but the spirit of Tata and how they could start this much more many others in India. The simple concept of getting such a big plant set up is a monumental task in itself and is not for the lighthearted. Having it up and running while the Britishers are breathing down your neck and trying to put restriction shows the power and stature of character from the founding father. 

Can you see the music and hear the symphony?
Tata Tiscon rebar mill is one of the latest in the whole scheme of things and we saw how the billets were remolded to form the rebars and the walk of the transition was educative. It is really easy to look at a steel bar and not see the fiery journey it takes to be what it needs to be - the nerves in your building. Unless careful quality controls are in place, the standards that Tata has set in place are followed the bar is discarded and used as scrap. Only the best of the best survive the test and move on to the clients. Did I tell you Tata Tiscon is the first to brand the steel bar?

Once we finished the experience and walked out of the factory we crossed the gates under the careful gaze of the man himself - Jamsetji Tata whose statue sits regally overseeing the gate and in a fitting tribute I got down to capture him in my camera and spend a moment in his presence, albeit being a statue, to think upon the legacy, the charm, the class and the culture his personality exudes and the simplicity of principles he lived by. While the rebar might be just a bar of steel for all of us for the staff at Tata Tiscon it is their art, their creation and their life.

Check out here about the branding lessons from Tata Tiscon soon.

This post is a part of the #BuildingBlogsOfJoy activity of TATA TISCON in association with

Friday, February 19, 2016

Everyday is a Sunday!

I am very practical about reviews. I need time to actually check the product, use it and feel good about it to write one. This is one product that I have used for almost a month before I put my pen to paper and here is the review of my pillow!

I found these amazing ads about the Sunday pillows and mattresses and wanted to check out their pillows. We are a family that loves pillows and there are hordes of them at home. When I say hordes, I mean pillows. Even after spending a decent amount on each pillow, I see that the fluffiness comes down within a couple of weeks and then there is nothing left but a small clumpy sheet that was the remnant of the pillow, like a zombie version. Not with Sunday. I am happy till date with the comfort it is offering me and it is a special favorite with the kids too. 

The USP of the Sunday pillow is that it consists of 0.7 Denier microfiber,which is the finest fiber available with 50% more filling than of a standard pillow. This ensures that the pillow is soft (because of usage of finest microfiber) but at the same time prevents the pillow from flattening out. Sunday Delight Pillow (Costing around Rs 2000) is labelled as Outrageously comfy pillows designed with Super micro fiber filling, and has 50% more filling. It has hypo allergenic 220 GSM microfiber fabric Super soft filling for extra comfort.  The royal blue piping makes it look classy. The packaging is good too. It comes in a sling bag that is reusable and has neat branding and a story built around it. 

In the words of founder Alphonse Reddy, says,"Ideally, a mattress has to be paired with the right pillow. However, pillows are sold as an afterthought and in most cases or cheaper pillows are given as freebies in the market. There was a gap here that we have tried to bridge.” 

Is the price tag of 2000 Rs expensive? I don't think so. You spend thousands of rupees on coffee, diesel for your car or other things that get over in a couple of days and are thinking about getting a good pillow? Well, rethink. We all need good sleep and good rest. When your body rests properly and you get to sleep well and wake up refreshed, every day is a Sunday.

Check out their website: and next time you are searching for a gifting option, gift a Sunday to them!

Monday, February 1, 2016

Monday Blues: Make a list

Every second, every hour, every day we are running. Running from responsibilities, running from work, running from deadlines, running from people, running from goals, running from ourselves. And we keep running because we do not have reason to stay committed. Like I was running from this blog. I can give you enough reasons bu there is frankly none. So here it is back on track.

Do you run away from your responsibilities and your goals and work? What about relationships? It is essential that you look up once in a while form your busy schedule and actually see if you are busy and if yes, are they for the right reasons. If you are busy for the right reasons, nothing like it. If not, time to take a break and re-evaluate and make a priority list. Yes make a list.

When you wake up from the rush and make a list of your priorities make sure you have your family, your loved ones and caring ones with you in that list. Because you can earn as much as you want but you can't eat two biryanis. 

Life is what you make it, but the choice should make that happen. When you wake up in the morning to head to work, it should be with a smile on your face and a song in your heart. If not you are not doing it right. So go brew a great cup of coffee, make that list and then press play!

This is a series of Monday Blues posts.