Understanding consumer psyche is a tough job. Like I always say, understanding consumer is the most important person in any business. Collecting consumer insights and using them to get in to your consumer's head to tweak your message to meet their expectations and understanding what they would like to see is very important. Nestle is one of the brands that managed this successfully over a long period of time. The latest ad that the brand floated is one of the best and most compelling that I have seen in a long time. Watch the advertisement and add this to your consumer behaviour notes or consumer behaviour in marketing and their implications in marketing strategy.
So Nestle comes up with this ad which traces the important moments in Indian history. It is very nostalgic, communicates the greatness of our nation with historic references to show that they have been a part of our culture, our memories and have been there always. Brilliant concept. Very easily one of the best advertisements for 2015 from the grand old Nestle.