Google+ Consumer Psyche: Mango Frooti Fresh and Juicy roaches


Wednesday, October 8, 2014

Mango Frooti Fresh and Juicy roaches

How easy it is for a consumer to walk out on a brand. How easy it is for a brand to lose a consumer? Just one mess up and a bad one at that. What does it tell me? It tells me to be extra careful, extra clean, extra passionate and ensure the experience with my clients is of the top notch and uncompromising. 

Blame it on the guy who stores it before it is handed over to you - the retailer. Blame it on the poor condition of his shop or the pathetic transport system you use but I am blaming you - the brand: Parle Agro!

I got Cockroaches in my pack of Frooti and I am shocked. I usually pick up packs of 8 that you send in one plastic bag and yes I use these straws to consume it. It is one of my childhood's best memories when long unending train journeys from North India to South were punctuataed by the five rupee Frooti packs that came our way to quench our thirst. This nostalgia makes me buy your drink though I don't want to. All these years you built a brand and in one single silly move you committed suicide.

I don't care who does what and who is to blame, I see that you haven't packed my drink properly and these cockroaches crept out of my packs, all eight of them, and they made me go crazy. I felt pukish and sick. You not just spoilt my day but also killed my expectations and as of now you are history for me. Oh yes... Parle Agro's Mango Frooti is fresh and juicy. Don't know about the drink but the cockroaches are!

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