Do you stick to the rule book too? Do you follow orders like a parrot and not think of what that action would do to your brand, the name you are representing? Think and yes use your brain. This monday, skip operating like a robot and use your brain.
One small action, small step, word you say might change my perception of your brand and leave an impression that would be hurtful to your brand and it would take double the effort to make me even like you again.