Google+ Consumer Psyche: August 2014

Leader

Thursday, August 21, 2014

Alia Bhat is a genius


When you are up for ridicule, laugh at yourself and be sportive. Alia won many hearts with this and I think this is bloody brilliant.


Monday, August 18, 2014

Honda's new ad analyzed

How do you touch someone in such a way that they don't forget you?
It is tough. Isn't it?
How difficult is it for a brand to make you feel special? It is even more challenging and it is rare that a brand could achieve this is commendable.

Honda touched me with their special ad. Since they have moved out separate ways with Hero and wanted to build a brand on their own and yet connect with their customers and build the bridge. I am glad they did this as I own a Hero Honda bike, my first one, and I have a deep bonding with the bike. I loved the ad and consider this is one of the best ads this year.

The music is amazing, they could bring in all religions, cultures and give minimum space to the star and is really fun to watch. Wonderful it turned out to be. Here it is for you to see.


 


Monday Blues: Robocop


I met a cop the other day and he charged me a fine for traffic violation. I was in my car asking him for directions when he pretended he couldn't hear me, so I had to get down and ask him for direction and he fined me for no parking! The logic is he couldn't fine me when I was sitting in my car hence the step to lure me out. I was shocked but could understand the pressures of sales and target in every job but this was over the limit. As per rule he booked me for a fine. Stick to the rulebook my friend.

Do you stick to the rule book too? Do you follow orders like a parrot and not think of what that action would do to your brand, the name you are representing? Think and yes use your brain. This monday, skip operating like a robot and use your brain.

One small action, small step, word you say might change my perception of your brand and leave an impression that would be hurtful to your brand and it would take double the effort to make me even like you again. 

Sunday, August 17, 2014

Stay messy stay creative

Psychologists are exploring the relation between being messy and being creative.

Read this article.

All our lives, we’ve been told to “be organized.” Organization has always been pegged as a direct key to success.
Whether at home, school or in your bunk at camp, organization is something that has been instilled in everyone pretty much from birth. On the other hand, being messy has been equally condemned and made to be a quick path to failure. And, honestly, no rebuttal could say otherwise.
I mean, what good can come from being disorganized, right? Perhaps more than you might think. More recent studies, conducted by the University of Minnesota last year, provide us with a new side of the debate. The pro-messy one.
There has always been this sort of “urban legend” that has floated around modern society deeming people with messy desks as having a high affinity for creative reasoning.
Frankly, I initially thought that people with “messy desks” had to be creative, out of necessity, to survive outside the boundaries of organization.
Last week’s take home test, still undone, in one corner. A page from last month’s Playboy ripped out and crumpled next to the bottle of cocoa butter in the other. Empty Arizona cans distributed across the surface, like a battlefield.
Your desk is a mess. Then again, it’s your mess, and thus, it feels very in-control. When you habitually fail to put things in their designated place, you’re bound to get creative figuring out ways to make everything, I don’t know, fit. And fit comfortably.
While it might look completely random to strangers, a lot of times, a person’s mess is very methodical – with respect to himself.
Psychological scientist Kathleen Vohs, from the University of Minnesota, who set out to debunk this urban legend, didn’t confine her study to solely the desk. No, Vohs, clearly a creative mind, chose to think outside the desk. She just sounds messy. The creative kind of messy.
Using a paradigm consisting of one messy room and one tidy room, and a series of trials, Vohs concluded that messy rooms provoke more creative thinking – and provided scientific evidence!
The next question is, what exactly constitutes “creative thinking,” and how will your pig sty of a room help?
Creative thinking, in its purest form, is thinking outside the lines of “conventional” reasoning. When considering this, it should be no huge shock that messy rooms containing possessions misplaced from their “conventional” locations would promote creativity.
I suppose if you prefer to “lay,” and I use that term very loosely, your clean clothes on the floor of your bedroom, when the empty dresser is only a few feet away – you’re certainly thinking outside the lines of conventional reasoning. And that same concept could be applied to more abstract conception.
Consider this from Albert Einstein, “If a cluttered desk is a sign of a cluttered mind, then what are we to think of an empty desk?”
Obviously, Einstein’s desk looked like a spiteful ex-girlfriend had a mission to destroy his workspace, and executed it rather successfully. Yet, there’s no denying Einstein’s creativity.
Einstein wasn’t alone. Mark Twain, too, had a cluttered desk. Perhaps even more cluttered than that of Albert Einstein. Mark Twain was one of the most imaginative minds of his generation.
If the likes of Einstein and Mark Twain don’t catch the attention of Generation-Y, I give you Steve Jobs. No wonder he invented iBooks, it’s clear he had trouble maintaining his real life ones. His desk, and office alike, were f*cking disasters. I suppose this just added to his brilliance.
So what does this mean to you? Trash your desks, trash your rooms and hope for a touch of genius? Not exactly. The relationship between messiness and creativity is by no means causal. Being messy won’t find you waking up one morning more creative.
The two are, however, correlated. If you are “messy by nature,” perhaps finding a healthy medium between your usual mess and that urgency to clean, is optimal. By curbing your sloppy desk, room or tendencies, – keep in mind – you might also be curbing your overall creative tendencies.
Ultimately, the only way for you gauge the effectiveness of your mess-induced creativity is to go out and experiment for yourself. So, go ahead, make it rain with all your important files and paperwork, toss your clean clothes across the room, have a blast. See what you come up with, after.
PSA: If you have a roommate, tell him not to send me any hate mail if your dorm room turns into a zoo while you experiment with this. I am not liable for any of the future messes my readers may create.

Monday, August 4, 2014

Monday Blues: Avoid regrets

One of the things I encourage you to do today is to avoid regrets. Either you do it or not, don't ever regret. Or don't hold back anything so you will regret later. Sometimes you should take a leap of faith and go ahead with what you want to do.

Every experience shows some lessons and it is better to let go of those negative emotions like fear, shame or jealousy that has little or no redeeming value. Move on and avoid regrets. Have a great day.

Friday, August 1, 2014

Open doors

This month, open doors, open opportunities, give chances, make choices, help other improve. Be a change agent, a positive one.


Adapt