Google+ Consumer Psyche: May 2014


Friday, May 30, 2014

Pollution and the Hangman

Found this picture on #jeffcorwin's facebook wall and had to share it here.
Refuse, reduce, recycle, dispose responsibly.

The power of plastic! This turtle likely crawled through a discarded plastic ring of a 6-pack of beer or soda when it was a baby, and now is being forever strangled in a plastic hangman's noose! 

Share this if you are not OK with it.

Open with a twist

Very rarely I am surprised by the ads that come out. Coke has one team that continues to amaze me with their creativity and charm. I like the way the team at Coke thinks outside the given arena of marketing and sales and moves on to branding. Here is one more example to see how you can overcome simple communications problem that many of us have gone through during campus initiations in college. Good job Coke.

Thursday, May 29, 2014

Respect women

This video by Havells has made my day and I couldn't help but share here with you all. Vasuda Sharma is natural and shining bright in this video where Havells and Vasudha and the other two gentlemen showcase how talent is important and not the stereotype roles.

Happy father's day

As father's day fast approaches, I am a little worried about the way world is changing around me and how things are not going as I would love them to go. I am also very positive and am looking forward to a changing world to move towards a better future and am very optimistic that good things are yet to come.

When I hear positive stories, I am glad people are changing. Respect for women is increasing day by day. We are taking small steps and going steadily. These may be small steps but these are strong steps, one step at a time. Brands are recognizing that. I am glad I grew up in a household where I was never exposed to an intellectual difference between a woman and a man. I used to help my mother in the kitchen, my father with his work and this was accepted as normal. I am proud to have parents who thought this is how their child or their 'only son' as it was the craze then should grow. I am glad my dad taught me values and ideals that I think every father should have and I would pass them on to my little child. Thank you mom and dad!

I am also glad to have my beautiful wife as my best friend and as a partner and not just in a relationship. I love it when she defeats me in debates and has better suggestions and gets several appreciations in her workplace. I am proud she is able to straddle mom-hood and still be an effective homemaker. I probably wouldn't be so patient if I were in her place. I am sure she likes my culinary skills when I whip out some mean dinners (I sure can). We are blessed with a beautiful daughter and she is a doll. I love the way she is growing up in front of my eyes swiftly. It is my prayer and deepest wish that things change to the positive and my daughter can look out to be recognized for her talents, abilities and choices and not get stuck in a stereotype.  Here is hoping to good times. Thank you for Dad for being there everyday, every step of the way and being a role model for me to look up to.

Would you contribute to the change? Would you take one small step? Would you be ready to change? I think you should and you would.

Read many success stories of women who are making a change everyday here: Talk To Tiger

Happy father's day Dad. I love you. Cheers!

Wednesday, May 28, 2014

Top 5 regrets you don't want to have

A nurse questioned many people on their deathbed if they had any regrets and then listed below are the top five. You don't want to have them. Change today to ensure you don't regret later.

When questioned about any regrets they had or anything they would do differently, common themes surfaced again and again. Here are the most common five:
  1. I wish I’d had the courage to live a life true to myself, not the life others expected of me
  2. I wish I didn’t work so hard
  3. I wish I’d had the courage to express my feelings
  4. I wish I had stayed in touch with my friends
  5. I wish that I had let myself be happier

Monday, May 26, 2014

Monday Blues: Be happy

Be happy!
No matter what and who tells you otherwise.
Because you are alive.
Because there are amazing things around you happening every minute.
Be happy for God gave you another day and another chance.

Sunday, May 25, 2014


Everyone today take an oath that you would strive for the betterment of your country.
Ram is simply awesome.

Monday, May 19, 2014

The Non-Denominational Guide to Official Worship Signals

Found this pic online and couldn't help publishing here. Do you do any of these during your worship?

Monday blues: Regrow

When you are down, when you are low, 
Learn to hold on and learn to grow.

Birth is not in your control and so is life 
Never give up in all your life.

Hires pic here.

Sunday, May 18, 2014

Did you meet the tin man yet?

I am amazed by the talent that turns out at Britain's Got Talent! Tin Man stole many hearts this year and is a must watch. Aren't we all tin men without a heart? Have a great weekend.

Saturday, May 17, 2014

Tiger & Kavita go stitching with Needle Doodle

From my Talk to Tiger initiative and Women Entrepreneur series...

She has a wide grin as she answers my questions and is very clear about what she wants - an Iced Eskimo. I had to bribe her with an early morning coffee to meet. It's 7.30 am we were sitting in Cafe Coffee Day and Kavita is full of energy. What was planned as a 30 minute interview went on for 3 hours. It did not stop at just understanding the business model and the spirit of needle doodle but we ended up walking out as good friends.

This week, in Talk to tiger we speak to the highly successful woman entrepreneur behind Needle Doodle Kavita Jain.

How to turn your negatives to positives!

Stop bullying or I will write songs about you. Loved the Bailey McConnell's song and Simon's reaction.


Friday, May 16, 2014

The 9 mantras of Modi’s spectacular success

If Narendra Modi has made it to 7, Race Course Road, it is a triumph not only of strategy and commitment, but of the basic management and marketing principles that his campaign embraced. 

Right from the outset, the party under Modi set itself stretch targets – which focused the efforts of all the stakeholders to one central objective: Mission 272+. This was the ultimate goal of getting the BJP a majority of its own even while focusing on building the right alliances in the right states and voter niches. Equally important, the BJP was a perfectly aligned force from teeth to tail – from the one leader (Modi) who led the fight from the front, to the last karyakarta, the BJP and RSS foot soldiers, who felt they had a personal stake in this election. 

When there is such an alignment from top to bottom, it is no surprise that the end-results have been so gratifying. The chemistry between top and bottom was electrifying. Unlike the Congress, where the bosses kept themselves cocooned and the workers ran a disprited campaign, in the BJP the boss led from the front – driving the enthusiasm of the cadre. 

The boss put in a grueling 20-hour day, cross-crossing addressing over 450 rallies in a few months, and addressing even larger audiences with his unique 3D projection technology which enabled him to be in several places at the same time. In the run-up to the election, we had run a story on the management lessons we could learn from Modi’s campaign. It is worth recalling it again in the context of the success of the BJP and Modi today (16 May). These are some of the things one can learn from the success of the Modi juggernaut.

Modi’s march to 7, Race Course Road, is now a case study on how to uses the rules of management and marketing to lead and win.

1. Declare your ambitions and goals clearly
2. Set stretch targets and align your entire team to the final goal
3. Bbreak the final target personal targets into a set of smaller targets and milestones
4. Demonstrate strength, then invite stakeholders
5. Eliminate doubters and bring in team players
6. Plan meticulously and in detail
7. Set the agenda and keep control
8. Attack the enemy where he is weak
9. Never play to your weakness

Read more at:

5 tips for Rahul to stop his image degradation

While India celebrates the rise of Narendra Modi, it is time for the losing team to come up and make an appearance. Instead of shielding Rahul, Congress should put him up on pedestal and let him handle the loss. A good leader is one who stands up and own the defeat. Here are some 5 tips for image saving for Rahul Gandhi.

5 tips for Rahul Gandhi to stop his image degradation.

  1. Stand up and own the defeat
  2. Offer to resign from vice president's role in Congress
  3. Accept people's verdict and say you will continue to work
  4. Address the nation - Make a good speech.. don't be ambiguous...
  5. Move beyond your existing advisors and see what people actually want
Do them today, do them now and do it well. Kanna don't keep calm!

Image is from Indian Express.

Monday, May 12, 2014

Monday Blues: Be proud

This monday, be proud of who you are... Your origin, your parents, your body, your education and your friends. Be proud and own up. Learn to love live your way. Strive to grow, read, learn and be proud. 

Saturday, May 10, 2014

Phoolkumari: FM for children

Heard of a FM channel for children? 

Her friendly voice recites poems for kids and she is a RJ for the kids on her own hindi radio channel - PhoolKumari! With rave reviews and a growing tribe of followers from mommies all over the world her fan following is here to grow. This week Phoolkumari talks to Tiger.

Read the full post here.

Sunday, May 4, 2014

Friday, May 2, 2014

Tiger & Small Bites

How soon you should see a dentist for your baby? I thought it was okay to see one just after my little one's first birthday. And we went to meet Dr. Premila Naidu of Small Bites. 

Small bites is an exclusive Children's Dental clinic (small bites) by Dr. Premila in Indiranagar, Bangalore. As the little one relaxed in the toy filled tastefully decorated kids waiting room, we adjusted ourselves in miniature chairs and got chatting and here is the excerpt.

I am not a data point

Firefox comes up with a brilliant message in the form of an open letter and along with all the netizens I am loving it. The Web is our largest shared resource. Let's keep it free and open for us, and for the next generation.

Stay alive

While you were sleeping, all the data on your computer, phone, social media accounts have been stored at a distant location. Trust me when I tell you this is for your safety. Come on. You trust me don't you? How would you like someone snooping into your phone conversations, text messages, mails and basically your entire life? Scary right? But aren't we all doing the same thing?

We are all online all the time, armed with the hitech smart phones that have cameras which you would willingly pose, send mails on, post pics to instagram, facebook, twitter and many other places where it is easy to retrieve and use for malicious purposes. I am not scaring you but am just exposing the fact. Remember you are not a data point, you are a real person and trust me you would like to remain human. I don't have anything against being active online, I am very active too but always have the human in you remain alive. Draw a line between what you want to share and what not. Stay away from being a compulsive social media member. Stay alive as staying alive is awesome and it is not just necessary to post everything online but to enjoy it while it is live.