There are ads and then there are brilliant ads. Here is a masterpiece I found on twitter shared by Brilliant Ads. True it is a masterpiece and I am really impressed. Here are some takeaways from this success story.
- It is simple
- Calls for an action
- Combines a simpler physical action with a fun to do task
- Gives you the psychological push that consumer psyche craves for
- Gives you the choice and control