Google+ Consumer Psyche: The anchor


Tuesday, March 4, 2014

The anchor

Who is your anchor? 

Everyone has an anchor. Including brands. 

Anchors ensure you stay connected to the brand. Anchors ensure you stay focused on the brand too.

Anchors have a story, mission, vision or to put in a better word: adds character to the brand. 

So who is your anchor and what is his/her story?

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