Google+ Consumer Psyche: March 2014


Saturday, March 29, 2014

How to get your mails read

I get this question very often.

I sent many mails but there is no response from y client list. How do I get my mails answered?

Here is a simple strategy...

1. Keep your mails short
2. Keep it neat and clean, i.e., format for readability and clarity
3. Give a call for action
4. Tell me how simple the action is
5. Tell me how it would help me (save money/time and so on)

Friday, March 28, 2014

Trusting your gut?

Most marketers in the US are trusting their gut to determine the marketing spends finds out a survey. And the importance of using data is growing. Hail marketers.

There is a growing awareness of the need to use data in decision-making. According to the Adobe survey, which was conducted by ResearchNow, 39% of respondents used consumer data and behavior more last year to shape their marketing strategies. A larger share – 45% – hope to rely more on these data in the coming year. What’s more, 76% of marketers agreed that they need to be more data-focused to succeed.

Not surprisingly, those respondents from companies with high digital spend (25% of their budgets) are more likely than those from companies with low digital spend.
There seems to be a consensus among marketers that they need to reinvent themselves to succeed, particularly as the vast majority believe that marketing is undergoing a revolution. But few of those who want to reinvent their role know how to go about doing so. Part of embracing a new approach to marketing also involves experimentation, and 54% of respondents believe that the ideal marketer should take more risks. That risk-taking extends to new technologies, but marketers were twice as likely to agree that they are more comfortable adopting new technologies once they become mainstream (65%) they they were to agree that they make use of new technology even before it’s proven (31%).
With that in mind, some 6 in 10 hope to try more new things (59%) and learn new skills (58%) in the coming 12 months, while half are looking to experiment more and test and evolve their marketing strategies. Perhaps most significantly, while only 29% took more risks last year, 45% hope to this year.
The online survey was conducted February 19-27, 2014 by ResearchNow among 1,004 US marketers. The results have a margin of error at the 95% confidence level, for the total sample, of +/-3.1%. Some 465 companies had high digital spend, while 153 had low digital spend.

Thursday, March 27, 2014

Dog psyche

Any dog fans in here on my reading list?

I am sure you would love this even if you weren't and probably you would understand dog psyche a lot more.

Confessions of 30 naughty dogs.

Monday, March 24, 2014

Monday Blues: Be true to yourself

I was not an admirer of Arnab Goswami till recently. I think I started to like his attitude these days. Here is a wonderful video shared by my prof and I am urging you to have a look at it and see how it is important to believe in yourself and follow your dreams.

Sunday, March 23, 2014

Open the eyes of my heart

I am amazed at the gift of the Lord to this wonderful child and cannot stop praising him for the gifts he has given in my life.

Christopher Duffley sang "Open the Eyes of My Heart" in Concord, NH when he was just 10 years old in 2011. You can find out what has happened to him since then by going to

How can you not be thankful to the Lord who has given you so much.


Friday, March 14, 2014

Are you who you are?

Sometimes you need to rediscover yourself to see who you really are. Found this video online today and couldn't stop sharing it here. The joy of setting out in your life to discover your true passions, beliefs and probably change yourself and see who you really are is a journey very few intend to take.

Whenever life gives you a challenge, wake up and take it up and tread an unbeaten path, however small it can be. I am sure you will find it worth the effort.


Tatia PIlieva

Tatia PIlieva managed to stir up the marketing fundamentals.

Google more to find out!

Tuesday, March 4, 2014

Believe and you shall gain

'If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it in the beginning.'

- Mahatma Gandhi

The anchor

Who is your anchor? 

Everyone has an anchor. Including brands. 

Anchors ensure you stay connected to the brand. Anchors ensure you stay focused on the brand too.

Anchors have a story, mission, vision or to put in a better word: adds character to the brand. 

So who is your anchor and what is his/her story?

Water management in Gujarat India

I am not a big fan of Modi or any other politician but this is incredible as it brought in inclusive development. Why can't we do this in all other states? Especially in the newly formed Andhra.

I also love the simple way of presenting data in this video. Comparing the data points to internationally known information that brings the awe factor (like the great wall of china, Indian Railways and so on) was a brilliant decision. Also the credibility factor is high when you have actual non-related people testify the results in a non-data sharing way.

Sure you can use some of the pointers here.

Monday, March 3, 2014

Monday blues: Learn, learn and learn

The most important and the simplest step to grow in your career is to keep learning and updating your knowledge base.

It is important to learn and try to do things faster and in a more efficient way than what you did yesterday. If you are not faster, better and smarter than yesterday, what is the point if you coming to work everyday? 

This Monday start to learn and do things faster. Take the step towards getting better. Start today.