Google+ Consumer Psyche: 2014


Monday, December 22, 2014

Monday Blues: Make wonderful choices

Sometimes we see so much positive messages in as that you are really touched. The brand in such a situation is really remembered. Choices are wonderful and it is a choice that determines you most of the time. Once in a while when faced with a seemingly tough question, make choices that make you better. Even if they might hurt you for a little while. Make choices that improve you, that help you excel. This Monday, make wonderful choices :)

Good job Titan.

Monday, December 1, 2014

Monday Blues: Look at ants!

Every once in a while your focus tends to veer away from the main goal and we look towards other things that seem to matter. As soon as we loose focus, we are out of the competition. It is important to regain focus on what is important and prioritize. It is important to get back to the track and chase the goal as if your life depends on it. 

Proverbs 6:6 says, Go to the ant, you sluggard; consider its ways and be wise!

Nature teaches us in many ways. Look at ants, they teach us to be disciplined, organized and being adamantly focused on a goal. This Monday, stay focused and choose wisely.

Thursday, November 27, 2014

Grow your own vegetables

To avoid poisons in your food, have healthy food that grow in your home. While most of Bengaluru is moving towards this trend, it is good to know they are enjoying it. I was a part of the expert panel to discuss this trend, challenges, advantages and how we can make a positive change in life!

Stay behind the curtain

Let the consumer or your client be in front of the camera. Move back and hide behind the curtain, especially when you are doing well. Come out and stand out in the open and defend yourself, or face the heat when you aren't doing well.

While BMW is doing a great job in creating the best cars and a superb consumer satisfaction and impressive ad campaigns, I loved it when it was subtle and the brand chose to showcase their best bet till now - Sachin Tendulkar. I love the ad for a simple reason that I couldn't skip it!

It is simple, clean and crisp and damn! Sachin looks comfortable in front of the camera and the journey and admiration seems mutual. Good job BMW. By moving behind the screen and leting your work talk, you are hitting the right notes and we love it. 

Monday, November 24, 2014

Monday Blues: Be neat

In your work, in your dressing, behaviour, language and style. Show that you care. Show that you have spent time in designing and composing that mail you are sending out, in that response you give. Show that you know how to behave. Be neat. Not just today, everyday.


Sunday, November 16, 2014

Praise, my soul

Praise, my soul, the King of Heaven;
To His feet thy tribute bring;
Ransomed, healed, restored, forgiven,
Who like thee His praise shall sing?
Alleluia! Praise the Everlasting King!

(Henry F. Lyte, 1793-1847, the author of "Abide with me")

How HE loves

A bit tensed I am and the little one is cranky and this music from David Crowder soothes me.

నన్నుదిద్డుము చిన్నప్రాయము సన్నుతుండగు

A telugu worship song seeking correction from the Lord.

More about Jesus!

More about Jesus would I know, more of His grace to others show;
More of His saving fullness see, more of His love who died for me!
                                                 (E.E. Hewitt, 1851-1920)

Wednesday, November 12, 2014

Best green building project of the year

We picked up two awards this week from Worldwide Achievers Real Estate awards: Best Green Building project of the year: Samskruti Hoysala and Best Emerging Developer in Bengaluru. Hard work pays.

Monday, November 10, 2014

Monday Blues: Be comfortable

As we grow up, society makes us perceive in certain ways and makes us think we are not good enough. We are influenced by people, things, culture and everything possible around us. We must realize that you are unique and specially made by God and he loves you whatsoever. Be comfortable and be real.

Friday, November 7, 2014

Give someone a Christmas they deserve

This is arguably the best ad I have seen this year and how simple it is done! What are your plans this Christmas?

Sharing joy multiplies it.

Thursday, November 6, 2014

Top housing trends for 2015

One of the top trends driving today’s housing market is the demand for energy-efficient homes that don’t sacrifice comfort for quality. If you’re looking to purchase a new home, green features can save money both now and in the future, with numerous earth-friendly benefits. Here’s what is trending for 2015 and beyond.
Functional Spaces
Homebuyers are looking to get more functionality out of less space and often discover downsizing is a viable option for both young families and empty-nesters. Modular or manufactured homes are gaining popularity. Homebuyers enjoy thoughtful modern designs that maximize space and functionality, plus the waste from building an entire house in a controlled environment is minimal – typically fitting into just two 30-gallon drums or less.

Low-E windows
Windows are an investment that pays dividends for many years to come. Buyers are demanding at least double-paned options with low emissivity, also known as low-e, advanced window coatings that help retain heat during winter and keep it out during summer. This microscopic layer also blocks damaging ultraviolet sunlight that can discolor carpets and furniture.
Effective insulation
Homebuyers are asking about extra insulation in homes, including the walls, roof and flooring. Properly installed insulation that meets or exceeds national code requirements helps better regulate a home’s temperature so the furnace and air conditioner don’t have to work harder than necessary. The result is lower utility costs and a quieter, more comfortable home.
Advanced heating and cooling features
According to a 2009 RECS Survey conducted by the U.S. Energy Information Administration, space heating accounts for 41.5 percent of the average household’s energy consumption, which is why homebuyers seek atmosphere controlling features that can cut this number dramatically. More efficient and properly sized heating and cooling systems, such as a heat pump, use less energy, which makes the home much more energy efficient throughout.
Smart lighting alternatives
Homebuyers are demanding energy-efficient options to save money and energy. According to the EPA, CFL light bulbs use less energy than many other types, which makes them a smart option for an energy-efficient home.
Tight construction
It’s not just what you can see that makes a house green, it’s the process itself that can make a big difference. That’s why tight construction and tight ducts are a must when building a home. Builders must pay close attention to detail by sealing all holes, cracks and seams in ducts and construction assemblies. This helps to eliminate drafts, moisture, dust, pests and pollen, plus boosts comfort while lowering maintenance costs.

10 Reasons You're Always Late

A wonderful article by Annie Gabillet on the psychology of being late.

Selfish. Inconsiderate. Irresponsible. If you're constantly late, people might associate you with these negative qualities. A lack of punctuality has more to say about your relationship with yourself than your feelings for friends, family, and co-workers, but they don't always see it that way. To add hours to your day and make everyone around you appreciate your newfound reliability, kick these bad habits now. No procrastinating!
  • You think best-case scenario. Two out of five workday mornings the subway takes 20 minutes. But three out of five days? It takes 40 minutes. You need to plan for 40.
  • You hate downtime. When you get to an appointment early, do you resent the "wasted" time you could have spent being productive at home or at the office? Embrace it. There are actually scientific benefits to daydreaming.
  • Before leaving the house, you do just one more thing. If you need to catch the bus at 8:30 a.m., 8:29 a.m. is not the time to load your dishwasher.
  • You rely on phones to buy you more time. Texting your friend or emailing your manager "I'm running five minutes behind!" does not excuse your tardiness.
  • You neglect your calendar. Don't let meetings or appointments surprise you. Keep your calendar up to date and review it at the end of each workday and first thing in the morning so you can prepare.
  • You wait for a crisis situation to motivate you. There's nothing like a hard deadline to spring you into action. But waiting for adrenaline to kick in means that you're constantly putting out fires and not planning ahead. You wouldn't have to rush to your friend's birthday drinks on Thursday if you thought ahead about finishing that important work task on Monday.
  • You pack too much into your day. Be realistic about what you can do and when you can do it. Don't hesitate to say no. Underpromising and overdelivering is better than not keeping commitments.
  • You snooze. That snooze button is sabotaging your chances of being on time. A better morning starts the night before. For a more restful night's sleep, when you crawl in bed trade your overstimulating and potentially stress-inducing smartphone for a regular old book.
  • You overindulge. Alcohol can also lead to poor sleep and a sluggish morning. Whether you're trying to make it to a Friday morning meeting after happy hour or Sunday brunch with an old pal, skip that last glass of wine the night before and hydrate instead.
  • You avoid the real issue. If you commute during a horrible rush hour, maybe you should shift your hours. Get more work done in the evening? Ask your boss to move your start time from 9 a.m. to 10 a.m. and stay later. If you have a health issue that is keeping you up at night, visit the doctor.

Monday, November 3, 2014

Monday Blues: Seize an opportunity

Whenever there is something bad, then everyone jumps in bad mouthing. When things go well, very few share it. Especially on Social Media. When Laxminarayan, a banker, bought a mobile and got a soap in return from Snapdeal, social media went bersek and shared it over 20k times. 

Hindustan Unilever saw an opportunity and seized it and how! As Vim soap was sent in the phone package, HUL sent him a phone and some better cleaning dish liquid. With just a simple gesture, HUL embraced an opportunity and made it a huge success story.

Good job HUL.

Sunday, November 2, 2014

How Great Is Our God

Just cannot fathom his love for me even when I was down, I was tiny, microscopic, ignorant and miserable. I am just a tiny speck in the Lord's plan and still He, in all his grandeur chose to remember me. Thank you Lord.

Here is another gem from Chris Tomlin, a world edition. 

Saturday, November 1, 2014

Your grace is enough

I love this Chris Tomlin song as it lifts my spirits up. It helps me lift myself up when I am down and help me grow and keep my faith in the Lord. Have a blessed November.

Monday, October 27, 2014

Monday Blues: Be a celebrity

Today be a celebrity. Be a rockstar. Be a successful leader. Make changes. Win. Take steps to win. Change the way your day ends. Make it a successful day. 

Saturday, October 25, 2014

Restaurant Review: Go Tex-Mex @ Habanero

The big bold yellow letters invite you to delightful interiors that are done in bright colors to keep your spirits up and the multi-colored glass light holders look at you in amusement as you walk in to a spacious space when you enter Habanero. Space is tough in Koramangala and Habanero has enough of it and you will love it. As the trees and greenery around the place lets you escape into your very own Bangalore when you get ready to be treated to some nice Tex-Mex cuisine journey.

Spacious interiors decked up to welcome you
Habanero is out with its new TexMex menu with authentic flavors in different preparations designed by Chef Dan Durkin from Colarado, US. Growing up in Mexico he fell in love with Mexican cuisine and is a certified chef with more than twelve years of experience under his belt, Dan has consulted with several prominent food and beverage brands in Asian countries such as Singapore, Malaysia, Hong Kong, Jakarta and Thailand. the new menu includes his signature creations as well as Tex-Mex favorites.

Chef Dan Durkin
After being welcomed with a cooler, I got to taste Habanero’s signature appetizers including Macho Nachos, consisting of layers of corn chips, topped with melted cheese, beans, tomatoes, olives, jalapeno peppers, guacamole and sour cream and guacamole and chips which is a perfect creamy combination of avocados, garlic and cilantro made fresh at the table, upon request and served with warm homemade chips. 

Corn chips with tomato relish

Though they make the original with avocados, to keep it fresh, the guacamole is made with butter-fruit sometimes. This sets the tone to the exclusive ride to the streets of Mexico where you get to taste - Zucchini Fritters with Tomatillo Relish to Queso dip with chips kept coming all through with different dips and relishes served fresh.

Freshly made Holy Guacamole
Holy Guacamole and chips
My favorite part of the entire lunch was the fish special - Fish Veracruz. This was a steamed basa which was served true to the mexican dish with lots of vegetables, doused with a tangy, spicy Veracruz gravy - a Mexican coastal specialty.

Fish Veracruz

Zucchini Fritters with Tomatillo Relish

Soft shell Chicken Tacos

The soft shell Chicken Tacos were simply superb and melted in your mouth while the mutton grill was the one that stood out for its simplicity in taste while retaining the vegetable balance. The freshly grilled veggies would definitely make you ask for more.

The highlight of the lunch was saved for the last and my wait was worth it. The famous Tres Leches cake - A Mexican dessert soaked overnight, a cake in three different kinds of milk - evaporated milk, condensed milk and heavy cream. The beauty is in the delivery and the softness in the cake is heavenly.

Tres Leches cake
You get the condensed milk in a glass and you pour it on the cake and let it soak and then have the soft delicious cake slowly (pray you go alone to enjoy this or order more as we finished it in a jiffy).

Why should you go to Habanero? You must go enjoy traditional Tex-Mex food with true flavors from the cultures across the world. You must go if you like to have a quick lunch yet feel refreshed. You must go if you need to watch a lot of football with your buddies as you ease up after a long day. You must go for the Tres Leches cake. It is one of the best you see. Or you must go to just check out the wonderful mutton grill with rice and potato mash. You must go for the fresh mocktails. You must go for the greenery which will just let you be while to connect to their wifi and get creative. Just go now.

Ambiance: 4/5

Parking: Valet
Food: 4/5
Taste: 4/5
Service: 4.5/5
Cost: 4.5/5

Monday, October 20, 2014

Monday Blues: Redo your hair

Once in a while, step out of your comfort zone and change something that will keep you fresh, for ideas, thoughts, comments, attitude. Do the change, do the updation. 

This Monday, do as I have done! Change your hair :) Small actions can mean a lot if you search for a meaning.

Monday, October 13, 2014

Monday Blues: What makes you tick?

What makes you tick?
What makes you go?
What makes you live?
What makes you love?
What makes you stay on?
What makes you relish?
What makes you enjoy?
What makes you strive?
It is not the movement but the moment.
It is not the time for the timelessness.
It is not living but life.

Stay alive. 
Keep moving. 
Enjoy life - every moment.

Friday, October 10, 2014

What is this Satya Nadella?

Satya was celebrated when he reached the helm of one of the brightest companies of the world and we all shared the borrowed halo. Now that he messed up, that too in a bad way, we don't want anything from him! Aren't we human?

Poor Satya said something that most of the menfolk, not just in India, all over the world believe in! Thought not discussed openly, every change, promotion, hike, success of a woman is associated with something funny, dirty and sneered with jealousy. Women have reached pinnacles of the most cherished companies, proved their worth in many fields including space research, defense and science which they were late entrants to! And with time they grew tougher, stronger, more able than men can ever be and while most women choose to ignore, skip and look down upon the remarks, snide comments, some women, or should I say, many women feel depressed, pressurized and forced to step back and suffer. It is a shame we are a society who despise others success and cheer their failure. It is a shame we don't appreciate the contribution, more if not equal, of women for the success and upbringing of our culture, society and economy. It is a shame that people like Satya Nadella are still among us choosing to carry values that should be denounced and scrapped.

I like Satya Nadella for what he has achieved in his life with grit and hard work. I am all for men doing well but let me say this with optimistic prayer, for every Satya Nadella who climbs successfully up the corporate ladder, there are more than one woman who could do that given a chance. It is all about chances and choices. When will we move to an equal world with open chances and open minded people? May be I shouldn't ask or hope for anything and wait for my karma.

Satya, I believe you didn't mean what you said and you will do everything possible to change my opinion about you and your respect for women. Until then you can keep your two penny opinions to yourself.

Pic is from here

John Oliver Nailed it

Blame nobody

Don't wait for approval. Ask forgiveness, not permission.

Make mistakes. Don't quit. Get it done.

Grind. Grind some more. Ship on time.

Own it when it goes wrong. Thank your team when it goes right.

Easy peasy.

Wednesday, October 8, 2014

Mango Frooti Fresh and Juicy roaches

How easy it is for a consumer to walk out on a brand. How easy it is for a brand to lose a consumer? Just one mess up and a bad one at that. What does it tell me? It tells me to be extra careful, extra clean, extra passionate and ensure the experience with my clients is of the top notch and uncompromising. 

Blame it on the guy who stores it before it is handed over to you - the retailer. Blame it on the poor condition of his shop or the pathetic transport system you use but I am blaming you - the brand: Parle Agro!

I got Cockroaches in my pack of Frooti and I am shocked. I usually pick up packs of 8 that you send in one plastic bag and yes I use these straws to consume it. It is one of my childhood's best memories when long unending train journeys from North India to South were punctuataed by the five rupee Frooti packs that came our way to quench our thirst. This nostalgia makes me buy your drink though I don't want to. All these years you built a brand and in one single silly move you committed suicide.

I don't care who does what and who is to blame, I see that you haven't packed my drink properly and these cockroaches crept out of my packs, all eight of them, and they made me go crazy. I felt pukish and sick. You not just spoilt my day but also killed my expectations and as of now you are history for me. Oh yes... Parle Agro's Mango Frooti is fresh and juicy. Don't know about the drink but the cockroaches are!

Thursday, October 2, 2014

Book Review: Chetan Bhagat's Half Girlfriend and why you will read it

When you burn your tongue with the first sip of hot double shot coffee, you tend to feel the singe of one too familiar after taste. While this would remain for a couple of days, you would be munching tasteless food while your brain doesn’t understand what you are eating and once in a while you should check your plate to see if it is really the same as what your eyes see. You feel bad but you neither skip coffee nor stop munching food.

When you pick up a Chetan Bhagat novel, you expect to have something new, something amazing and some interesting plot that would keep you mesmerized, teases you, tickles you and engages you in a philosophical dialogue and motivates you in such a tremendous way that you are inspired! Wait! That is not Chetan Bhagat I was talking about. You know what you can expect from a Chetan Bhagat novel. Now that you have removed the sugar coating, you can dust off the last few particles of genius-like-fruitiness; expect what you can get when the title is - 'Half Girlfriend.'

Like I agreed we don't skip coffee or stop munching, Chetan's works are like a second bowl of popcorn. You know you have had enough but are not easily going to skip them. I pre-ordered 'Half Girlfriend', paid 37 bucks more and got it yesterday. Here is the review.

Plot: Take a bit of Three Mistakes, problems mentioned in Satyameva Jayate, imagine a non-English type village boy (like what Arjun Kapoor desperately tries to enact) who is a state level basketball player??? coming to Delhi with small iron trunk to join St. Stephen's. Meet Riya, a rich girl who hates her money-clogged-parents-home and is looking for an escape to a real-rural-self-proclaimed-admiration for poor life where she wants to make fame on her own! Madhav hates poverty and wants to be rich. Riya wants to live a normal life with her own name and dignity. As the book specifies, Madhav and Riya don't want the same thing. Madhav wants Riya to love him. She is confused. Riya is okay being a half-girlfriend. Hugs okay, kisses okay, cuddling okay. Nothing more okay?

Madhav tries to make out with her but she sticks to her half-girlfriend theory. He cusses her and she walks out of the relationship. He gets a 50k/month salary from HSBC in 2007 because he is honest! (No I didn't see this in 3 idiots. Trust me it is a new plot. I have tears in my eyes. Someone pass me a tissue). He doesn't take it and goes back to being the rural poor prince he is to take care of his school for his mom and spends time teaching poor kids. A noble cause stolen from the Satyameva Jayate, TaareZameen Par like twist and is rewarded when he gets a chance to get some funds from Bill Gates and succeeds.

Enter Riya back from her small but personal honeymoon-wedding-divorce while Madhav is trying to learn English in a private coaching class and Riya tries to teach him English and succeeds. A good story would end here. But Chetan wants a story after the interval too. So Enter Madhav's mom who chides her to get out of her son's life. Riya runs away and how Madhav recovers his life, wins lakhs of rupees in funds from Bill Gates foundation and travels to USA (too many Telugu/Tamil movies have shown this already) to find the love of his life. If you stay back till the end, you will find hope in a New York bar with live music.

Wait! Don't you like the story? Want some suspense? Let us make the hero run for the last 10 minutes of the film and put a song, a slow but romantic dark melody that ensures you have tears in your eyes while the hero's shoes hurt, feet splinter and blood oozes from the shoes and he reaches just in the nick of the moment. Now get out of here. You have had enough for the 150 bucks you paid for this film. What?!!! I haven't added a love making scene. Ya. They make love in about 20 words. No space you see!

While I know Chetan would have already pictured Kriti Sanon in the film and would have decided how to make her look taller than she is, he must be counting 300 crores he would get for the film deal. Wait! I think the book would have made him a 100 crore too.

To be concise: The book is fat, Chetan. I would have loved to read some 50 pages less and could do away with the preachy tone in some places. I liked it but as a... how do I say it... forget it, I liked it.

If there is a positive note I have to write about the book, it shows how village grown Madhavs can make out and win over the richest girls and win over anything in their life if they just don't give up. Yes. Don't give up yet! The second one is bringing back basketball to Indian cinema. When did Kajol lose to Sharukh last?

Will I pick up the next book from Chetan? Did you give up on coffee?

Rating: 1.5/5

Monday, September 15, 2014

Monday Blues: Believe you can fly

And you will!

Monday Blues: ME Time

Once in a while take some time out and spend with yourself. Everyone needs some ME Time. 

Time to reflect.
Time to think. 
Time to gather yourself. 
Time to restructure your thoughts. 
Time to restart. 
Time to rest. 
Time to plan. 
Time to grow. 
Time to stop the chaos.

Grow, like there is no tomorrow.

Friday, September 12, 2014

Connecting with the young

Teenage psyche is confusing - both to children and their parents. Pocket money is never enough and usually under appreciated. Now this is a crazy time for both sections and if there is a solution then it meets both, would we appreciate it? 

Communicating this can be done in any way but Lowe Lintas came up with a good ad and made this enjoyable. Most of the kids can relate to this easily but the best part is that the parents relate to this too. 

The best communication is one that connects with the target audience easily and this is brilliant as it kills both the birds. I am adding this to the list of Best Ads 2014 for the simplicity and funny way of communication. What do you think?

It All Starts: Ra, ra, ra, ra, Rishi

Once in a while there comes a marketer who decides to think otherwise and make a brilliant ad and here is one such example. One of the best ads for 2014 till now and it comes from the house of Nestle for Nescafe. Bringing the stand up gig to address a communication problem and showing the human side of the solution and connecting conversations is brilliant. The ad is titled, 'It all starts' and is simply ruling the social media space.

A brilliant communication is one where the cause or communication problem takes the center-stage while the brand moves to the background. This is special as it takes the cake of communication strategies as it is simple and Rishi makes you fall in love with him. Though he has to joke his way past the rent collecting landlord who gives him time to pay in installments, Rishi, in the Nescafe ad, walks away with 10 lakh hits on youtube and many shares on Facebook, Twitter... Amazing strategy and I am floored. 

Monday, September 8, 2014

iPhone 6 is here

The wait is over.
iPhone 6 is getting launched. 
Apple's website says something exciting is on the way in the next 24 hours and GSM Arena has the specs listed

Here is what I want to see in my iPhone 6.

  1. Better display: I want to see something between 4s and 5s. What? Are you giving me 4.7 inches? Thank you! How about a stronger glass, Apple?
  2. Better front cam: I know you are dishing out 13mp/16mp cam with better flash, I hope you are adding a good quality front cam too for my selfies. How about a 5mp/8mp? Hey btw, can you integrate both the cams so I can take combined shots? Also a better photo editing software?
  3. Better storage: How about ridiculous space without a lot of cost associated with it? How about 128GB/512GB? I don't want to keep deleting, storing my images, songs, files all the time. And a cloud based storage?
  4. Faster processor: Surprise me! Give me your best.
  5. Longer battery life: How about 3 days backup? I don't mind paying for this.
  6. Affordable: Give me all this but don't don't kill me with the cost!
Are you ready yet?

Monday Blues: Choose happiness

This Monday, choose to be happy. 
Do things that would make you happy, joyful. 
Ignore things and people that would irritate you. 
Take up things that are pending and finish them. 
Choose to perform.
Choose to excel.
Choose to spend time with your family. 
Choose happiness, every time.

Friday, September 5, 2014

Lessons from Virat Kohli

Virat is angry. 
Virat is young.
Virat is a genius.

When you are talented, blessed with opportunities and are severely clinically examined for every move and are always in the limelight like Virat, I think it is fair enough to be carried away and sometimes be yourself. When Virat gets angry, I understand he can be upset. I see many negative comments about him getting angry and irritated when he is given out and there are always many such occasions in Cricket. It is a game after all and we all know how unfair it can be sometimes. But to let out the anger and show disapproval and behave in a childish mood is being questioned. I beg to differ. I am glad Virat gets angry, I am glad Virat is showing it.

Why do we equate Virat with Sachin and behave as if he has to follow the little master? Let Virat be himself - angry, passionate, challenging, aggressive and expressive. We love him for his knocks, passion and for being himself. Be yourself, be brave, be expressive and be natural. Let people like or dislike you for what you are. Focus on improving, changing for better and moving forward.

Pic is from here.

Thursday, September 4, 2014

5 things you marketers shouldn't do on Social Media

The popular belief is that marketers are lairs and sell you stuff you don't need! Marketing has become a profession where everything you do or say is looked at cynically. So it is important to be careful about what you do and avoid mistakes. Here are five mistakes you should avoid when marketing on social media.

  1. Avoid partial branding - Give as much information as you can and keep it simple and easy to find out and verify
  2. Avoid one-way conversations - Don't just say or be preachy. Start a conversation, a discussion
  3. Don't spam - Limit your conversations, posts, updates so I won't feel you are spamming me
  4. Be Human - I like your brand and would love to like your personality. Don't just be bland, neutral, have some beliefs and embrace them passionately
  5. Stick to the brand - Don't get carried away with the response you are getting and sell me things I don't want. Stick to your brand, don't divert the message. As a consumer, I don't like mixed messages
Want to add some more? Comment!

Wednesday, September 3, 2014

Tell me about me

Every great marketing plan that worked worked because it spoke about me and me alone. Not about how your product was created after a great research and how it is going to be great in future. It worked because it might do something for me - fulfill a need, provide a comfort, make a change that I want to and so on. 

If you are a marketer, come to me with a campaign that aims at making me realize what I value, win me over with an story of how I am great (Perfumes, apparel, fashion...), why my beliefs are true (Baby products, investment options, real estate, etc.) and why my fanatic apprehensions are true (Termites, insurance, cavities in teeth and so on) and it might work most of the time.

If you are a buyer, see through the message and see if it actually is useful for you and see if I ma being honest and then decide on the buy. I am a marketer, your job is to make my job tougher :) 

Thursday, August 21, 2014

Alia Bhat is a genius

When you are up for ridicule, laugh at yourself and be sportive. Alia won many hearts with this and I think this is bloody brilliant.

Monday, August 18, 2014

Honda's new ad analyzed

How do you touch someone in such a way that they don't forget you?
It is tough. Isn't it?
How difficult is it for a brand to make you feel special? It is even more challenging and it is rare that a brand could achieve this is commendable.

Honda touched me with their special ad. Since they have moved out separate ways with Hero and wanted to build a brand on their own and yet connect with their customers and build the bridge. I am glad they did this as I own a Hero Honda bike, my first one, and I have a deep bonding with the bike. I loved the ad and consider this is one of the best ads this year.

The music is amazing, they could bring in all religions, cultures and give minimum space to the star and is really fun to watch. Wonderful it turned out to be. Here it is for you to see.


Monday Blues: Robocop

I met a cop the other day and he charged me a fine for traffic violation. I was in my car asking him for directions when he pretended he couldn't hear me, so I had to get down and ask him for direction and he fined me for no parking! The logic is he couldn't fine me when I was sitting in my car hence the step to lure me out. I was shocked but could understand the pressures of sales and target in every job but this was over the limit. As per rule he booked me for a fine. Stick to the rulebook my friend.

Do you stick to the rule book too? Do you follow orders like a parrot and not think of what that action would do to your brand, the name you are representing? Think and yes use your brain. This monday, skip operating like a robot and use your brain.

One small action, small step, word you say might change my perception of your brand and leave an impression that would be hurtful to your brand and it would take double the effort to make me even like you again.