Google+ Consumer Psyche: Illusions!


Thursday, November 7, 2013


Do you believe what you see? Or should you?

Check this wonderful ad from Honda which uses forced perspective and anamorphic optical illusions to screw up your mind. No computer animation is involved—just clever camera work and paintings on the ground.

Watch the complete ad here. I don't think it adds anything to the brand value, but I am sure it adds a lot to brand recall.

Do you think creating a good brand image where you explain/impose your brand and the values it stands for is important or just creating eyeballs?


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