Google+ Consumer Psyche: 5 rules of high impact content

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Saturday, November 2, 2013

5 rules of high impact content



The 5 rules of audience engagement
  1. Embrace unconventional thinking: Don't stick to the text book rules. If you think something works, go ahead.
  2. Never underestimate your audience: They are smarter than you. So don't teach. Even a kid should understand what you are trying to say.
  3. Master the art of storytelling: Build a story.
  4. Incorporate eye-popping visuals: Spend more time, cost and effort ont he design
  5. Make customer-obsessed marketing a team sport: Build a team where everyone is responsible


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