Google+ Consumer Psyche: Simplicity is the new complexity

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Friday, May 24, 2013

Simplicity is the new complexity


I was bowled over by this ad from Aircel. It is so simple and beautifully designed and yet so neatly conveys what they wanted to say. McCann Erikson's new autograph ad showcases the old concept of simplifying things to make them easier to understand and increasing the credibility. I must say this is awesome.

Sometimes it is important to be straightforward and simple to convey more effectively.

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