Google+ Consumer Psyche: March 2013


Sunday, March 24, 2013

Fix it

Is it broken?

or is it ready to be fixed?
You choose!


Seth's post today is very apt. Show me the money!
One way that marketers (of any stripe) make an impact is by displaying confidence. Consumers figure that if a marketer is confident in their offering, they ought to be confident in the marketer as return. We often assume that confidence means that something big is on offer.

The problem with swagger is that if you're the swaggering marketer, you might run into a competitor with even more swagger than you. When that happens, it's time to show your cards, the justification for your confidence. And if you don't deliver, you've done nothing but disappoint the person who believed in you.

Substance without swagger slows you down. But swagger without substance can be fatal. Right now, we're seeing more swagger than ever—but it's rarely accompanied by an increase in substance...

The rule is simple: it's essential to act the part. And it's even more important for it to be real.

Saturday, March 16, 2013

Fight Envy!

Envy can ruin reputations, split churches, and cause murders. 
Envy can shrink our circle of friends, ruin our business, and dwarf our souls. 
I have seen hundreds cursed by it! 

 (Billy Graham)

Monday, March 4, 2013

Aducation or education

Saw this on a school bus in btm, Bangalore.

Interesting to see so many spelling mistakes and yet being reused this year.