Google+ Consumer Psyche: Brilliance can be selfless


Saturday, February 23, 2013

Brilliance can be selfless

MJ shared this link and I couldn't just resist sharing it with you.  Unilever has come with some brilliant ads in the past but this is beautiful and simply made.

Some takeaways from this ad:

  1. I am definitely washing my hands more frequently
  2. Ads that say I don't need to buy anything attract more shares
  3. You needn't be a buyer now, you needn't be a beneficiary now to like this
  4. Look at advertisement as an investment

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