Google+ Consumer Psyche: Seth's Blog : Owning vs. renting

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Tuesday, January 29, 2013

Seth's Blog : Owning vs. renting


You don't own attention or trust or shelf space. You don't even own tomorrow's plans.
It's all for rent, with a cancellation clause that can kick in at any time.
The moment you start treating the rental like a right, it disappears.
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