Consumer Psyche

Understanding consumer psyche, why we behave the way we do...


Dev Anand also had a success mantra that today's actor can follow. "I read somewhere yesterday in the media where he was talking on his life to an eminent senior journalist that to remain a star you needed never to change your style and manner. Do not surprise your audiences and fans too much. Keep within the range that they identify you with. I doubt people went to see his films to discover a character change. They went to see Dev Anand and they got what they wanted all the time," shared Amitabh.

Bollywood ki aasmaan se kho gaya chand. R.I.P Dev Anand.

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