Google+ Consumer Psyche: Flavored air with potato chips


Friday, December 16, 2011

Flavored air with potato chips

Sarah and me bought a pack of the family/party pack of chips today and she was wondering why they need such a big pack for so few chips and I mentioned this article. Am sure you would love reading it too.

Mumbai. Lay’s, the premium producers of packaged flavored air, faced a major crisis today when a production glitch resulted in far more potato chips being put into every pack of air than the “normal” level. Potato chips normally fill around 5% of the packet volume and they are helpful in adding flavor to “packaged air”, which is the flagship product of the company.

The production glitch caused this level to go up to 75%, sending the top management of the company in a tizzy. Before the Quality Control supervisor could detect it, hundreds of thousands of packaged air with “Magic Masala” flavor were already in the market and the news about the production glitch spread like wildfire.

“It was unbelievable!” 15-year-old Ravish Kumar exclaimed as he munched a handful of chips, “I bought the packet, slipped it in my school bag, and waited for my friend to go away before opening it, so that I don’t have to share those 12 chips with him. When I opened the packet I saw that it was full of potato chips! I immediately went back to the shop and bought five packets more, yes, can you believe it? Packets full of chips!”

People couldn’t believe their eyes when dozens of potato chips came falling out as soon as they opened the bulging packets.

Ravish claimed that it was the first time when he tried putting more than two wafers in his mouth in one go.

“I would normally put one at a time as I wanted to enjoy each one of those 12 valuable chips. But sometimes I’d put in two, as no one can eat just one. But boy, the human mouth is capable of taking in at least 12 chips in one go, see!” said Ravish as he enthusiastically crushed a bunch of 12 chips with his 32 teeth.

Hundreds others like Ravish too found out about the high amount of chips level in Lay’s flavored air packets and soon every general store was besieged by hordes of customers and chips enthusiasts, forcing police to resort to a mild lathicharge to disperse the crowd.

“Well, yeah, we always knew that they were packets of flavored air, but we bought them for those little chips,” claimed Ankit, a customer with lathi bruises on his left foot and 20 units of “defective” flavored air packets in his hands, “You know, it’s like some people buying eggs only for the egg white.”

Realizing that a high level of chips in a packet meant for flavored air could have adverse impact on consumers’ health, Lay’s has decided to recall all the defective packets of flavored air. The company has also issued a public apology.

“It has always been our goal to provide people with the finest flavored air that is becoming rare due to urban pollution. This is an aberration and we promise that such mistakes will not be repeated again,” Kareena, Public Relations Officer (PRO) of Lay’s told Faking News.

Sources suggest that the production glitch happened when an employee accidentally changed the “Chips in Packet” (CIP) setting from “Commercially Available” to “For Advertisement Only”.

Lay’s PRO dismissed rumors that the top management had beaten up the erring employee because of whom Lay’s profit margins risked being wafer-thin.

“The official position of the company is that we treat our employees well. That particular employee fell down a flight of stairs after he had slipped off on a banana peel in the section where we are coming up with a banana flavored air,” Kareena clarified the “truth” in a press statement.

“There has been a mistake and the company will learn from it, No one will be Lay’d off! We do not give up so easily when the chips are down!” she added.

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