Google+ Consumer Psyche: April 2011


Friday, April 8, 2011

Get off my trail!


Ever more intrusive, storing your personal information, saving, tracking, predicting and monitoring. What next?

Do you know that each and every search query you type on Google gets stored in some way or the other even if you are not logged in(IP address) to Google and Google can automatically track and recognize your gestures and how you behave? Though it happens to be on a good side reducing my time spent on searching or seeking information. To give you an idea, if you add up all the status messages on Facebook, Twitter, Orkut, you would find that your behavior follows a trend. You watch a particular genre of movies on a particular day, eat at a a certain place these many times a month, call these people this many times, travel, etc. and all are always track-able, more importantly more predictable.

Did u get text messages and mails asking you to buy a site, car, loan, camera, etc.? Try talking about buying something on phone and you get these messages. Try speaking about eating out and you will get messages about dining and restaurants. Try speaking about parties, birthdays and you will get offers about gold, etc. You get the drift? Technology intrusion can be appalling.

This information allows me to see when you would feel low and have ice cream or down yourself in booze or call that particular friend, watch that movie, shop! I can understand your profile, your behavior, your psyche and us it to my advantage. I, the marketer, would be glad to shell out greens to have access to that information.

Scary? I feel so. Careful what you type on your Facebook status!