Google+ Consumer Psyche: The psychology behind Off-by-one pricing

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Sunday, October 24, 2010

The psychology behind Off-by-one pricing

A common practice among retailers is to price products at 199 or 999 instead of rounding the price up to 200 or 1,000. Cognitive psychologists often refer to this as the left-digit effect and it is the one of most prevalent pricing strategies in the world.

Aleem Bawany explains the psychology behind off-by-one pricing here.
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