Google+ Consumer Psyche: The Last Interaction

Leader

Saturday, October 9, 2010

The Last Interaction

Last week I happened to watch parts of Once upon a time in Mumbai. Ajay Devgan wants to gift something to Kangana and buys one Amrud for Indian rupee 400 against a price of Indian rupee 0.40.

The logic used is what if this is the last piece with you? The price goes up to 4. What if this is the last piece in Mumbai? The price goes up to 40 bucks. What if this is the last piece on the planet? The price goes up to 400 bucks.

There is a lesson in sales. Every sale you make is different if you have a choice of making another sale. Every interaction is different when you know there is another chance. If you know there is another chance to impress, sell, convince, win over then your effort isn't as heartful.

When you know this is the last chance, the last opportunity, your approach, passion is very different. When closing a sale or interaction, either business or personal, just pause and think if you would want to be remembered like this? It takes your attitude to another level. A level where leaders operate. That's the stuff you should be doing, aiming at. Try and see. Your success rate goes North. Each interaction would be awesome.
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