Google+ Consumer Psyche: Shubh Aarambh


Tuesday, September 14, 2010

Shubh Aarambh

In an otherwise stale environment lacking fresh ideas, Cadbury manages to hit the chord by bringing the theme: Shubh Aarambh.

One of the ads shows a guy pick up a girl with 'Maa kehti hai' line and in another the same line is used to chide a jeans clad lady to step out of the house. Simple message conveyed brilliantly to the audience across all ages. I have to agree that the brand manages to stand out in its communication. Not that it needs to. Dairy Milk wins the race by a mile when it comes to the key factors like brand recognition and beckoning. The platter is wide enough for different people to choose for different occasions and still the way these ads have come online, it is amazing. Well, would I remember the brand when I pick up a chocolate next? I am sure I would. How about you?

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