Google+ Consumer Psyche: Another Waka Waka?

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Thursday, September 23, 2010

Another Waka Waka?

There is a lot of hullaballo about Rahman's theme song for CWG. I understand it is not as peppy as what he churned out for Slumdog Millionnaire or Taal. Obviously, we would expect more from the man who turned out tunes like Jai Ho. Looking at the theme song it is no where near to what was expected. Can it be pepped up? Yes. A lot of things to be made to make it better. Like all other things that are going wrong with the CWG, theme song seems to follow.

Comparing it to Shakira's Waka Waka is ridiculous. You can't make any song or product have a cult following just like that. You cannot repeat the same again. Rahman might turn out something better but not another Waka Waka. But cult following cannot be orchestrated so easily. Cult following is based on several factors that garner special attention at different levels in different spaces at the same time. In Shakira's song, for example, it had a mass appeal addressing a sport that has worldwide acceptance and most importantly hit the chord right away.

Rahman seems to have a different idea altogether in what a theme song should sound like. Check BSF theme song he composed recently. His music needs to be marinated to get to your nerves. Unfortunately, no one at the CWG have the time or patience to do so. Nor does the audience.

Asking Rahman to reconsider and pep up the song is a right decision as it makes me a consumer, someone who is paying for the song and then if I am not satisfied, I have the right to send your product back if I am not satisfied. Knowing that there cannot be another Waka Waka, I expect the tune to be catchy and hep. AR... do your magic.
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