Google+ Consumer Psyche: Add sizzle


Tuesday, July 27, 2010

Add sizzle

"In five years' time, 70 per cent of India will be under 35 years of age. These consumers haven't grown up with Godrej and as their spending power grows, my brand and products must be relevant for them. How do we add sizzle to our products? That's our challenge." Vibrant products riding on technology and quality is the answer.

--- Vivek Gambhir, chief strategy officer, Godrej Industries.

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