Google+ Consumer Psyche: June 2010

Leader

Sunday, June 27, 2010

Add a memory


Yatrigan krupaya dhyan de... and the lady went on to announce the arrival of our train in three languages. We were going on a trip to Shimoga for Santu's engagement. After a long tiring day at work, I pulled myself up to the task of hand holding two kids and a big bag to board the train. A few minutes of chit chatting and coffee, chips and good nights, all went to sleep. I sat at the window looking outside. Thinking.

The hands of the watch on my hand seemed to slow down to a rhythmic din moving only to remind themselves that life is going on. The lady in the opposite seat was looking at me with a weird smile on her face. Face dabbed in talcum powder, her oiled hair wound up in a knot with jasmine flowers and a tired look which lit up every tome her iPhone came to life and she typed away a reply. Not less than 35 she looked traditional till I saw her iPhone and with the ease she operated touch screen. We are the only ones alive and busy punching the keys on our mobiles and hence the smile. The train reached some station and I look out of the window again.

The announcement is made and we move. Strange ways life has! Elongated concrete platforms, decked up TV screens, people selling all sorts of things from papers, pins, water, fans to food. People arriving and parting, hugging and seeing off! Tears, frustration, anxiety, fear, urgency and what not. Everything is in motion but the train. Some pick up luggage and run up the stairs to some other platform. Some wait patiently. Some check every train. Some are seriously discussing topics like they would save the world. A group of college something students are in a huddle laughing. A old lady with her husband is in tow with a bag bigger than her slowly walking on the platform. A young couple walk jestfully across with their kid in pram. An old tramp spreads papers on the floor preparing to sleep with a wicked satisfied grin. A kid tries to sell me Femina and brush at the window. A beggar with a baby, about two months old, looks pleading. A couple of people smoking! Wasn't smoking in railway stations banned? Coolies hurrying with huge bags lifted effortlessly snaking through the crowd while the owner in question is a 20 something girl in tight jeans, tee, iPod, sneakers and sipper struggles to stay up. All varieties and brands are here, I mean of people!

Luggage! Have you ever observed the luggage possible? All brands, cost segments, classes! Cloth bags, gunny bags, plastic covers with all sorts of branding, name tags from some decade old flight, hand bags of all shapes and sizes, colors, new ones, old ones, repaired ones, and ones that are bad in shape, costly ones, home made and what not! I try and relate the baggage to the person and see if they match. Most times it does but not always. Strange are the ways of life. As we move out of the station all the sights look awesome. The train picks up speed and life's glimpses make me feel light.

The moon is full bright and shining coolly on the landscape bringing the night to pass. Angel of sleep descends and brings all to rest. A distant flock of birds fly furiously back home to their nests taking food for their babies. Down, on the road, a group of tired looking people wait for the train to pass, engines running, hoping and may be planning for the reaction when they reach home or for tomorrow. A home perched in a field. A long line of trucks parked around a dhaba. Lonely dark river winding like a snake. A watchman fully asleep unperturbed by the train's noise, hustling trees and howling wind.

"Can you pull down the window please?"

I come back from my imagination and look at her.

'Sure.'

I pull down the glass so I can still see.

'I am Shravya,' she said sitting up, gearing up to chat.

I maintain a disinterested face and muttered, 'Good night,' pulled my bed sheet over my face and slept.

No ways :) ! We chatted for four hours till early dawn. Well... that is another story. Life is a journey. You can always make it a memory or simply travel. I add a memory and make it awesome :)

Monday, June 21, 2010

Clear away the cobwebs



The sun'll come out, tomorrow,
Bet your bottom dollar, that tomorrow,
There'll be sun,

Just thinkin' about, tomorrow,
Clears away the cobwebs and the sorrow, till' there's none,

When I'm stuck with a day, that's grey and lonely,
I just stick out my chin, and grin, and say,

Oh, the sun'll come out tomorrow,
So you gotta' hang on till' tomorrow,
Come what may.

Tomorrow tomorrow, I love you tomorrow,
Your'e only a day away,

The sun'll come out, tomorrow,
Bet your bottom dollar, that tomorrow,
There'll be sun,

Just thinkin' about, tomorrow,
Clears away the cobwebs and the sorrow, till' there's none,

When I'm stuck with a day, that's grey and lonely,
I just stick out my chin, and grin, and say,

Oh, the sun'll come out tomorrow,
So you gotta' hang on till' tomorrow,
Come what may.

Tomorrow tomorrow, I love you tomorrow,
Your'e always a day away,

Tomorrow tomorrow, I love you tomorrow,
Your'e only a day away,

The sun'll come out, tomorrow,
Bet your bottom dollar, that tomorrow,
There'll be sun,

Just thinkin' about, tomorrow,
Clears away the cobwebs and the sorrow, till' there's none,

When I'm stuck with a day, that's grey and lonely,
I just stick out my chin, and grin, and say,

Oh, the sun'll come out tomorrow,
So you gotta' hang on till' tomorrow,
Come what may.

Tomorrow tomorrow, I love you tomorrow,
Your'e always a day away,

Tomorrow tomorrow, I love you tomorrow,
Your'e only a day away

Saturday, June 19, 2010

Raavan

Raavan is released and is all set to become one of the biggest blockbusters of all times for it has all the elements needed to become one. Mani Ratnam, Shyam Kaushal, A R Rahman, the Bachchan ensemble, Gulzar and a lot of hype, PR and what not.

An interesting debate is about whom we would be primarily watching? Abhishek or Vikram. Most of the people I have seen are voting for Vikram, for better acting(?), experience and raw passion that is expected of the role. Poor Abhishek seems to be long way down the class in comparison. That's bad news for him and good for Vikram. Now that is a southside view and hopefully it differs as we go north. Good luck to the team of Raavan and here are 10 reasons why you should watch it. Anyone from the north, chip in with your views.

Brands losing in comparison have to be careful as to what they are being associated with. Being asociated with less mature equals less trust which translates to less chances of me, the consumer, picking your product up. Being associated with more mature, more trustworthy and more bankable, as Vikram stands for in this case(at least in the Southern belt), is very important as it means your brand has higher chances of being picked up. For Raavan, Vikram being in a Telugu/Tamil movie as the hero translates to better turnouts in the audience and better reception and that is what Mani wants to do. Good move Mani.

Pic is from here.

Thursday, June 17, 2010

Ice factory

Couldn't help but click this one. Found it on the notice board at Focus(one of the leading pharma distributors in Bangalore).


Have a nice day.

Am back


After many days of staying away from my blog, am back for good. Having been associated with the launch of Go Lite in Bangalore and Don't Bite Me in India, was on the road setting up the distribution and retail channel, which means handling a millions things and yet keeping cool.

Thanks to an excellent team that supports and stretches with a smile, it was a wonderful journey and we realize that it has just begun. You might find one of us on the field with Go Lite tees and blue jeans. If you find a Go Lite poster or leaflet when you walk in to a pharma store in Bangalore, you know who is behind it. And yes if you wanna lose weight, you got to Go Lite.

Don't Bite Me is all set to hit stores soon and you have it ready for the mosquito season, a new comprehensive, innovative solution to keep insects away from you and your family.

Lots of things learnt, lots more to learn, will keep posting regularly from now on. Hop on.

Adapt