Google+ Consumer Psyche: Fruits anyone?


Saturday, May 8, 2010

Fruits anyone?

That's right. Was floored with the idea and the response. You would find this tela near Cubbon park, Bangalore. The placement is too good and so is the offering. A bowl of fresh cut fruits with a coat of salt and honey served for you for just 15 bucks. We were there around lunch time today and within 15 minutes saw some 100 plates being sold. Leaving the calculation in your good hands, let me speak about few learnings that you can take away.
  • Don't complain that there are no jobs
  • Food, health and education are evergreen
  • Place, price and positioning accentuate the offering
  • You don't need advertising if your product is good and you are reaching the target clientele
  • Never feel ashamed of what you do for a living
  • If there is a will, there is a .... (you know)
Next time you are around this place, go nuts... oops... go fruits!