Consumer Psyche

Understanding consumer psyche, why we behave the way we do...

Found this interesting definition online.

A process:

  1. Has a Goal
  2. Has specific inputs
  3. Has specific outputs
  4. Uses resources
  5. Has a number of activities performed in some order
  6. May affect horizontal or vertical
  7. Creates value of some kind
Try applying this to your plan. Does it follow?

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