Consumer Psyche

You can raise the bar or you can wait for others to raise it, but it's getting raised regardless (Seth's blog)

Take a task that you have been doing over the last few days, months or even years that has become a routine. Rethink and do it so well, so better than you did today. Do it better than others, than expected. Make it a point to do it this way from now on. Once you raise the bar on this, take another task and repeat.

Be a leader, no a better leader. Today.