Google+ Consumer Psyche: Johnson & Johnson focusses on stress

Leader

Thursday, February 11, 2010

Johnson & Johnson focusses on stress

During routine focus groups, Johnson & Johnson came to a realization: Mothers are stressed out. Seems pretty obvious, but why wasn’t anyone doing something about it? So, the company departed from its normal business model and developed upliv.com, a stress management website. For a subscription fee, the Upliv Web program provides a stress-test, advice for relaxation, and shipments of spa products. The overall price is hefty, but the company argues that it’s less than what women currently pay to de-stress. Any moms have thoughts?

Read the full story at the New York Times.

Via Twitter.
Post a Comment

Adapt