Consumer Psyche

The latest survey released by luxury business site, Hurun Report, looks at the brands and places patronized by China’s richest people.

The 2010 Best of the Best Survey was based on the answers of 383 mainland Chinese millionaires with assets worth at least RMB10 million with 66 of those people surveyed having assets of at least RMB100 million.

Between April and November 2009, Hurun Report surveyed 383 Mainland Chinese millionaires, each with an asset of at least RMB 10 million (USD1.5 million). Among them 66 people have assets of at least RMB 100 million (USD 15 million). For the sixth year running, surveys were carried out on a one on one basis, making this the largest and most authoritative survey of its kind in China. The survey asked respondents for their ‘Preferred Brand’ from an alphabetical list of brands in each category together with an ‘Other’ option at the end for brands not covered in the list. For the Best Overall Luxury Brand, the question was open-ended. There were no options. The winner for each category was the brand with the most votes. Results compiled by Maxshare.

Read the full Hurun Report here.