Consumer Psyche

Numerical data is finally starting to corroborate claims of mobile marketing’s potential for massive growth in the future of advertising. According to a new report from industry analyst Berg Insight, mobile marketing could account for as much as 11.7% of all digital advertising by 2014.

In conjunction with these projections, it is estimated that the total value of the mobile marketing sector could similarly increase ten-fold. Berg Insight has based its projections on the evolution of mobile marketing as a more commonplace component of traditional ad campaigns, as well as other digital marketing endeavors like online newsletters and email marketing.

“Advertisers are increasingly aware of the opportunities and seek new ways to exploit them,” says Marcus Persson, telecom analyst at Berg Insight. “Just the simple fact that people are able to make a phone call or send a text message anywhere at any time has changed the conditions for marketing in general.”

To read the full report from Berg Insight, click here.