Consumer Psyche

To satisfy the public’s insatiable curiosity for dirt? To pull one of our greats down into the gutter? On what grounds exactly? Because The National Enquirer and Us Weekly have sniffed out possible affairs? Because CNBC's Larry Kudlow is telling Tiger to “fess up” because of the lesson learned from Governor Sanford’s stonewalling?

Well, Tiger Woods isn’t a politician who might have used the people’s money in the course of having an affair, getting into an argument with his wife and crashing into a fire hydrant.

And, you know what, maybe he’s showing that the almighty dollar isn’t the only thing that counts for the most highly compensated athlete in the world? Once you give away your privacy, you can’t buy it back for any price. Maybe he’s willing to lose a few sponsors over this.

Ronald Reagan once said that freedom means the freedom to be stupid sometimes.

What if being stupid is all Tiger Woods did?

What if instead of the worst guesses and rumors of marital infidelity and a spousal golf-club beating, Tiger was simply stupid in a very innocent -- and dare I say it -- normal married way. He got into a spat with his wife, tore out of the driveway at a crazy time of night, hit a hydrant, hurt himself and felt like an idiot when his wife -- now both of them very sorry for their spat -- had to pull him out of the car?

Read what John Tantillo, The Marketing Doc has to say.