Google+ Consumer Psyche: I'll kill you!


Tuesday, December 1, 2009

I'll kill you!

US Open video showing Serena lose her cool is worth a watch. Whether she said 'I will kill you' or not is still debated but there is a lot of gesturing and threatening. It is not normal that players at that level vent out their feelings, especially in public. Looking irritated from the beginning of the match, Serena broke her racquet and towards the end launched a volley of words at an official and lost the match, was fined a hefty sum and left with a bad taste. There have been several opinions about this event and how Serena should have held herself and behaved like it is expected of the players at her level. All kinds of racist remarks from black vs white, African vs Asian, American vs Asian, feminist, African American, etc. have been hogging the blogosphere. How unfair could this be? A little emotion is good or should I say, necessary. What Serena did was that she was carried away. But I am sure she would come back soon in a serene avatar. There have been players in the past who were idolized for being what they were and yet won matches and loads of fans. The response was very different then. Ever heard of John McEnroe and the famous racquet throwing and yelling incident?

Back home, Sreesanth is in the best of his moods and seems to concentrate all his energy on his game and pitching the ball in the right spot and getting some wickets. The well known antics and body language is no more to be seen. What made him a star on the field and giving it back to the Aussies in their own mode and hitting the wickets seems to be a thing of the past. Is it not true that his antics were one of the reasons that helped build a momentum which made us believe we can take on any team in the world and win? Did it not contribute a bit? When such antics are sure to attract a disciplinary action from the match officials, could it be possible that the captain or the management ignore this? Don't you think all of them agreed to have him in this mode and either encouraged or silently supported him? Cricket is a team game and it is essential to have different elements effect the individual at the pitch and get the best out of your team. Well Sree, go back to your elements and we don't mind. But as of now stay calm and win those few matches and admiration of people who find amusement in holding on to the leashes of their puppies. Once you get a few hundred wickets you can be back.

Emotions are a part of any communication. In fact, they are vital. Different people use them differently to get things done. Anger is the most misused. On a retail floor or servicescape, customers try and wrestle favors for small operational mistakes and get things done. Usually floor supervisors, managers let them have what they crib for and wash their hands off. But let me tell you this... when you do that you lose all respect the staff has for you. Want to be a big loser who has all the toys but no one to play with? It is right to show your emotions when you are right and are on the wrong side but using your anger over everything is stupid.

Marketers and salesmen should have emotions built into their selling pitch. When you believe in what you sell and the cause, then it is easy to convince the other person to buy. If you don't believe in the product or service yourself, it would be a stale sale. Not that I have seen people selling things they don't believe in, but the enthusiasm is much more when you believe in it. Emotion is the best thing to have and when used well can turnout as a powerful tool in your arsenal. Brands use emotional appeal as a carrier of the message.

Have you ever used your emotions to get something done? Or seen someone who did? What do you think about that? Given a chance would you do the same?

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