Google+ Consumer Psyche: Jump in


Wednesday, November 25, 2009

Jump in

You can never learn to swim if you sit on the bank of the river and read a book about swimming. You might gather all the knowledge you want in the world about swimming but never would that theoretical knowledge help you in assessing what is out there and how it feels to kick for life. How easy it is to stay out of the water and keep preaching? Trust me there is nothing like learning it on the go.

Over the last few days I am working on a project as a part of my doctoral research and I see that my view about many things is quite different from what it was before when I was a fresh grad. I would try and share some of these learnings or musings as you might call them with you all here. While the material I am reading as a part of my literature review is similar and from the same time, the interpretation is varied, with a zillion possibilities. This just makes it more interesting.

Heraclitus is famous for his doctrine of change being central to the universe, as stated in his famous saying, "You can not step twice into the same river."

Plato(?) takes it to another level. You never enter the same river, even once!

Because by the time you decide to enter and you actually enter, the river has already changed. So if you want to learn and change from what you are to better, jump in.

No comments: