Google+ Consumer Psyche: Branding online

Leader

Monday, September 28, 2009

Branding online

You’ve probably heard it a thousand times. “Don’t judge a book by its cover!” Tell me when you bought a book that had a cover you didn't like? Yes... we all do it. Judging someone else using non-verbal cues to determine another person’s confidence, professionalism, honesty, attitude and success is part of human nature. And like people, similar cues are used by customers visiting your people, office, website to determine the quality of your products and services and professionalism of your business.

Customers use non-verbal, less-tangible, emotional symbols to asses your business, your brand image. So online branding and Web site branding is important to build the image of your business you want customers to have. Whether you want to be viewed as high quality or low cost or ultra luxurious, visually “dress” your business to reach that goal.

A good looking web site builds trust in your business and helps in starting a relationship with potential customers. Considering the average visitor to your Web site will judge you on your professionalism, honesty, and the success of your business in just three to four seconds ensuring that you score on the first look is important.
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