Google+ Consumer Psyche: Whats selling @ Food Bazaar

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Thursday, July 23, 2009

Whats selling @ Food Bazaar

Recent sales data obtained from Food Bazaar - Supermarket chain of 158+ stores, Morgan Stanley has analyzed the top performing brands. Here is an excerpt from the study.
The winners and Losers are decided by Top Sales Data.

Top 5 Food Brands in Food Bazaar are,
  • Britannia
  • Maggi - Nestle
  • Parle
  • Kellogs
  • Horlicks - Glaxo Smithkline
Red Label was the biggest gainer, and Cadbury's chocolate was the biggest loser in the top 15 Food Brands over last year.

Top 5 Non-Food Brands are,
  • Surf
  • Tide
  • Rin
  • Colgate
  • Dove
HUL's Pears was the biggest gainer, and P&G's Whisper was the biggest loser in top 15 Food Brands over last year.

Top 5 Gainers w.r.t their performance in previous year,
  • Godrej Tea
  • Nilons
  • Quaker
  • Lalaji - Bikanear Namkeen
  • Lehar
Interestingly, five of the 15 biggest up movers in food brands doing well were beverage brands, with Coca Cola being the biggest beneficiary.

Top 5 Losers are,
  • Dukes
  • Appy Fizz
  • Safal
  • Top Ramen
  • FreshGold
ITC's Bingo, which was one largest gainers in food last year, surprisingly was one of the biggest losers in this year's MT, slipping seven ranks.
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