Google+ Consumer Psyche: Policy Analysis of Robert McNamara

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Wednesday, July 8, 2009

Policy Analysis of Robert McNamara

Robert McNamara passed away on 06th July, 2009. He developed Policy Analysis which can be defined as "determining which of various alternative policies will most achieve a given set of goals in light of the relations between the policies and the goals".

Policy Analysis is six easy steps which are relevant in the modern business and marketing too. Lets see what they are...
  1. Verify, define and detail the problem
  2. Establish evaluation criteria
  3. Identify alternative policies
  4. Evaluate alternative policies
  5. Display and distinguish among alternative policies
  6. Monitor the implemented policy
That's simple and concise. Applies to most tested method of approaching any problem. Two more can be added...

7. Implementation
8. Evaluation

RIP Robert.
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