Google+ Consumer Psyche: Don't be a copy cat

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Wednesday, July 8, 2009

Don't be a copy cat

Copycats are trying to make a lot of money, fast. They are not interested in offering great follow-up care to their customers; nor do they offer higher-end products to customers who want more. The fakes die out fast as they are built on faking and cheating. The problem is that this whole industry is based on fad cycles and they adapt quickly to fads on the streets.

You, on the other hand, don’t make those mistakes, so your customers are loyal. Business success is built on loyalty repetitive purchase and long term good will. This is what you should concentrate if you want me, the consumer, to pay attention to you at all. Consumer is always looking for great follow up care. I understand that sometimes things get bad, products fail, designs flop but will you back it up with a great care is what matter. If you can then the mess could actually help in strengthening my value beliefs about your brand. This is a great opportunity to build on. So aim long term and follow up.
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