Consumer Psyche

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He may be one of the richest men in the world, but that's not enough for Lakshmi N Mittal. For the past month, the 58-year-old CEO of Arcelor Mittal (a company worth $ 19.3 billion) has spent two hours everyday sweating and toiling in rigorous workout sessions.

Why? Because the business tycoon now wants to look like Aamir Khan. Or more specifically, like Aamir Khan in his Ghajini avatar.

Inspired by Aamir's look, Mittal traced Satyajit Chaurassia aka Satya, the celebrity trainer who was behind Aamir's eight packs and brought him on board for a month. "He wanted to know how Aamir managed to develop such physique at the age of 44," says Satya.

Once Mittal saw the video of Aamir's workout session and discussed diet plans and fitness regime, he asked the trainer to stay back in London and train him. Mittal was so committed to the end-goal that he asked his manager to re-work his schedule to fit two hours everyday for the workout.

In a month Mittal managed to achieve 15 per cent of his target, which, says Satya, is exceptional. He adds that Mittal was so impressed by his work that he is helping Satya open a branch of his gym, Barbarian, in London.