Google+ Consumer Psyche: ET - Brand Equity Most Trusted Brands 2009

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Wednesday, June 17, 2009

ET - Brand Equity Most Trusted Brands 2009

This is going to be a particularly 'lengthy' post as it lists the most trusted brands in India as per Economic Times published Brand Equity Most Trusted Brands 2009 survey results. This independent nationwide survey conducted for Brand Equity by Nielsen is the benchmark for Trust, an ageless virtue and the ultimate pinnacle that every marketer and every brand wants to achieve. And this, the single-biggest study of its kind, has now become the gold standard for the entire marketing and advertising fraternity.

Few brands like Nokia, Lux, Dettol come as no surprise but some brands like Airtel, Vodafone,
Johnson & Johnson, Pepsi, Maggi, Zandu Balm, Big bazaar being so low on the list is surprising. Overall the list shouws what Indians trust and their psyche. This definitely guides their purchases and perception. Worth reading.

Do you think some other brand should have been up there?
Do mention in the comments section.

  1. Nokia, D Shivakumar, MD
  2. Colgate, Colgate-Palmolive (India)
  3. Lux, HUL, Nitin Paranjpe, MD & CEO, HUL
  4. Lifebuoy, HUL
  5. Dettol, Reckitt Benckiser
  6. Horlicks, GlaxoSmithKline
  7. Tata Salt, Tata Group
  8. Pepsodent, HUL
  9. Britannia, Britannia
  10. Reliance Mobile, ADAG
  11. Close-Up
  12. Airtel
  13. State Bank of India
  14. Glucon D
  15. Clinic Plus
  16. Pond's
  17. LIC
  18. Fair & Lovely
  19. BSNL
  20. LG
  21. Good Knight
  22. Parle Products
  23. Bisleri
  24. Tata Tea
  25. Vicks
  26. Pepsi
  27. Ariel
  28. Dabur
  29. Frooti
  30. Vodafone
  31. Mirinda
  32. Coca-Cola
  33. Hero Honda
  34. Bournvita
  35. Maggi
  36. Bata
  37. Tata Indicom
  38. Sony
  39. Thums Up
  40. Titan
  41. Surf
  42. Philips
  43. RIN
  44. Godrej
  45. Videocon
  46. Maaza
  47. Amul
  48. Samsung
  49. Johnson & Johnson
  50. Head & Shoulders
  51. Complan
  52. Sunsilk
  53. Samsung Mobile Phones
  54. Fevicol
  55. Iodex
  56. All Out
  57. LG Mobile Phones
  58. Limca
  59. Cadbury
  60. Fanta
  61. Rasna
  62. Zandu Balm
  63. Dabur Amla
  64. Onida
  65. Asian Paints
  66. Cinthol
  67. Moov
  68. Sony Ericssion
  69. 7 Up
  70. Hajmola
  71. Amrutanjan Balm
  72. Tide
  73. Pantene
  74. Vim
  75. Wheel
  76. Parachute
  77. Boroplus
  78. Boost
  79. Vaseline
  80. Mortein
  81. Motorola
  82. Maruti
  83. Rexona
  84. Dove
  85. Sonata Watches
  86. Sunfeast
  87. Nirma
  88. Crocin
  89. Medimix
  90. Ujala
  91. VIP Luggage
  92. Bank of India
  93. HMT
  94. Sprite
  95. Pears
  96. Boroline
  97. Big Bazaar
  98. ICICI Bank
  99. Nestle
  100. Bajaj Motorcycles
Do you agree with these ranks? Or would you rate them differently?
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