Google+ Consumer Psyche: Check out SMEs

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Friday, June 12, 2009

Check out SMEs

Now that most of the corporate customers are in your kitty it is strategically wise to move towards SMEs. Banks do it, logistics providers do it and now Vodafone is doing it. Vodafone launched its Are You One Business User Group(RU1 BUG) offer aiming at servicing entrepreneurial ventures and SMEs. Consider this 0.02% of total firms in US are entrepreneurial in nature but contribute to almost 17% of the total output! The figures are similar around the world. Moreover the financial crisis has pushed many hesitants and dreamers to go on entrepreneurial voyage. Now considering this is a huge potential Vodafone's move is a great marketing and market share capturing idea. Good move Vodafone.
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