Google+ Consumer Psyche: Try gifts n retakes

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Thursday, May 7, 2009

Try gifts n retakes

KKR's journey at IPL 2.0 will be forgotten. The sooner, the better. What happened this year? What can they lean from this experience?
  • You don't mess with Captaincy at the last moment
  • Unlike movies there is no retake on the field
  • Cricket is a team game
  • All games have heavy odds
  • Selling a Brand is different from making runs, taking wickets and catches
  • Too many cooks spoil the broth. Ditto for captains(at least for now)
Few positives:
  • KKR still is the best brand at IPL 2.0 with its brand value at $42.1 million
  • KKR Reebok Jersey still sells most
  • Great time to show the proven marketer in SRK
How is the future for KKR then? Sometimes your best efforts fail. SRK has to face the wrath from many quarters. Disgruntled fans, team members, sponsors, etc. Good luck SRK.
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