Google+ Consumer Psyche: Statistics & Bikinis

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Friday, May 8, 2009

Statistics & Bikinis

Can we trust the statistics and surveys? Months of exorbitantly priced vegetables, fruits and pulses, and weeks of crippling supply constraints are wiping the smiles off the faces of the Indian consumer. What's more, they now have to make adjustments in lifestyles to cope with the monetary measures taken by the government and the Reserve Bank to curb the 'recalcitrant' inflation. Spiraling loan interest rates have sent the equated monthly installments for housing and consumer durables sky-high. The hardest hit are those with existing loans.

Read the full story here about fighting recession and lifestyle changes consumers adopt to fight recession.
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