Google+ Consumer Psyche: The biggest marketing campaign ever


Saturday, May 23, 2009

The biggest marketing campaign ever

ESPN today teased its coverage of World Cup 2010 by stating that it will be “biggest marketing campaign ever,” according to ESPN’s executive vice president of content John Skipper. According to MediaPostNews, “All 64 games will be carried on ESPN from South Africa. While making the announcement of the coming marketing investment, Skipper mentioned the tagline ‘One Game Changes Everything’ that ESPN used to plug the 2006 event, hinting it may return.”

Keep watching for the signs.

No comments: