Google+ Consumer Psyche: Give vs Get

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Saturday, April 25, 2009

Give vs Get

One of the biggest challenges in relationships comes from the fact that most people enter a relationship in order to get something: they’re trying to find someone who’s going to make them feel good. In reality, the only way a relationship will last is if you see your relationship as a place that you go to give, and not a place that you go to take. But once they get what they want they find it difficult to stay in the bond and break away. But if the foundation is built on a give-give equation, it holds.

If all you want is a transaction I would leave you out. But if you think I add something to your brand I would choose to stay in.
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